The New Society Blue Book

This is not a pulp magazine but rather The New Society Blue Book (fifteenth edition, 1928), a social directory published by Marguerite M. Pinchard in San Francisco. The work contains indexed residential listings and club information for prominent individuals across the San Francisco Bay Area and California resort communities. It includes alphabetized resident directories for Oakland, Berkeley, Piedmont, Alameda, and other towns, followed by comprehensive indices of prominent men's and women's social clubs—including the Bohemian Club, Pacific-Union Club, California Club, and various country clubs in Burlingame, San Mateo, and Marin County. The volume also contains advertisements for luxury hotels in Paris, London, and European resorts, luxury goods merchants, and California institutions. Theater diagrams and a classified shopping reference round out the contents, serving as a reference guide for Bay Area society members' social obligations and networking.