Judge, 1928-11-24 · page 35 of 36
Judge — November 24, 1928 — page 35: what you’re looking at
What you’re looking at
This is a humorous editorial piece about "Mortimer Longtwaddle," a fictional perpetual contributor to *Judge* magazine who has never had work accepted despite trying for years. The satire mocks both Mortimer's persistent rejection and the magazine's affectionate tolerance of him. The joke hinges on absurd bad luck: a joke was blown out a window during the 1918 Armistice celebration chaos, and an artist hired to illustrate his idea was hit by a bicycle and couldn't finish. The piece humorously suggests readers subscribe to *Judge* by filling out the coupon—positioning this loyal failure as reason enough to support the magazine. The cartoon border features whimsical characters performing various physical gags, typical of *Judge*'s visual style. The overall effect gently satirizes both struggling contributors and magazine culture itself.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Clubfellow’s Column There is a very tender feeling around the editorial rooms for Mortimer Longtwaddle, one of our most consistent contributors. While it is true that Mortimer has never had anything accepted, he has come very close and he has heen trying longer than anybody can recollect except, possibly, the janitor, and it’s never wise to start him recollecting. There was that time in 1918 when Mortimer got a joke clear on the editor's desk, only to have it tossed out the window by an impetuous office boy during the excitement of — the parade, Armistice Another time he had a perfectly wonderful idea for a drawing and the artist who was hired to exe- cute it was run over by a bievele and never recovered sufficiently to finish it. However, we all feel very warm toward Mortimer and we feel sure that, some day he will have his Big Moment. As a preparation for that, and many other amusing days, we suggest you fill in the coupon and mail it to us. Mortimer Longtwaddle, consistent contributor, says he smokes any cigarettes (Ham!), our most