Judge, 1928-12-08 · page 25 of 36
Judge — December 8, 1928 — page 25: what you’re looking at
What you’re looking at
This is a **Chesterfield cigarette advertisement**, not political satire. The page contrasts two meanings of cigarettes: **"There"** (wartime context): Cigarettes as emotional relief—comfort during hardship, danger, and loneliness. The accompanying photograph shows soldiers or military personnel in distress, suggesting combat or wartime strain. **"Here"** (domestic context): Cigarettes as agricultural products, emphasizing the careful cultivation and blending of tobacco from Turkey, Virginia, the Carolinas, and Kentucky. An illustration depicts tobacco harvesting. The ad's tagline—"field...and yet they satisfy"—plays on the contrast between the humble agricultural origins and the refined final product. The message appeals to smokers' patriotism and quality-consciousness during what appears to be the **World War II era**, when cigarettes were marketed as morale-boosters for soldiers while simultaneously promoting domestic tobacco farming.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What a cigarette meant there Down from a starless sky .. . and after hours of utter strain, a moment of utter relax- ation, Safety after peril... rest after struggle . . . companionship after lonely v +». no wonder the solace ofa fealty cigarette has a place of its own in men’s hearts. What a cigarette means here Up from the sun-drenched earth—drowsily nour- ished under smiling skies, the tender leavesof tobaccoripen into gold orbronze. From what soil and rain and summer sun prepare, we select the prize lots. Aroma and fragrance from Turkey; from old Virginia and the Carolinas, rare mild- ness; mellow * “body” from Kentucky. We “age” it and blend it... and from earth’s choicest tobaccos we give you Chesterfield. And about six million smokers tell us it’s more than worth all the trouble we take! Harvesting a fine stand of “bright” tobacco and hauling by sledge to the curing barn. .... and pet THEY SATISFY comicbooks.com