Judge, 1928-12-29 · page 36 of 37
Judge — December 29, 1928 — page 36: what you’re looking at
What you’re looking at
This is a **Prohibition-era advertisement** (likely 1920s), not political satire. The ad promotes "Silver King Fizz," a mixer marketed as enabling people to recreate pre-Prohibition drinking culture during the alcohol ban. The cartoon shows a raucous party scene with celebrants toasting exuberantly—evoking "the good old days" before Prohibition (1920-1933). The ad's core pitch: by mixing Silver King Fizz with whatever alcohol people could obtain illegally, drinkers could achieve a smooth, aged taste mimicking pre-war quality liquor. The humor is darkly ironic: it openly acknowledges Prohibition's existence while explicitly helping consumers circumvent it. The phrase "a silver lining to prohibition" is a wink-and-nod to lawbreaking. The product itself—a mixer from Waukesha Mineral Water Co.—exploits the legal loophole allowing mineral water sales while enabling illegal alcohol consumption. This reflects how American commercial culture tacitly enabled Prohibition's widespread violation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Give your ‘holiday toasts the “ pre-war taste” T HE means to doit has been found! It is that marvelous mixer, Silver King Fizz. Blended with what you" got, it will produce a drink with all the raw edges knocked off —a drink that tastes s-m-0-0-t-h, mellow, aged— a drink with the suavity and gracious- ness of the good old days! Silver King Fizz isnew—unlike any- thing else—and is a hit wherever pvople respect thirst. It works like magic by means of (1) the pure Silurian Spring mincral water with which it is made; (2) its lime and other fruit juice content; (3) a secret ingredient. Result —a silver lining to prohibition, and very much merrier parties for you! WHAT! You can’t get Silver King Fizz? Santa Claus unfortunately forgot certain dealers. . . If yours has no Silver King Fizz, send us his name. We'll see that he supply for you right away. Waukesha Mineral Water Co., Waukesha, Wisconsin. SILVER KING FIZZ That Marvelous Mixer QUADRI-COLOR CO., JAMAICA, N.Y comicbooks.com