Judge, 1929-01-12 · page 35 of 36
Judge — January 12, 1929 — page 35: what you’re looking at
What you’re looking at
This is a **shoe advertisement**, not political satire. It promotes Johnston & Murphy men's shoes from Newark, New Jersey. The illustration depicts an affluent winter leisure scene at Lake Placid Club—a prestigious Adirondack resort—showing well-dressed men engaged in outdoor recreation (skiing, walking) alongside fashionable women. This imagery establishes the shoes as appropriate footwear for both "strenuous pastimes of the great outdoors" and "social gaieties of evening." The featured product, "Highland Oxford Style No. 307," is shown as a wing-tip oxford available in black or tan calfskin. The advertisement's appeal is entirely aspirational: it associates the shoes with wealth, sophistication, and leisure-class activities. There is no satire or political commentary—this is straightforward luxury marketing from the early-to-mid twentieth century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JOHNSTON &MURPHY _ +: Designed for the strenuous pastimes of the great outdoors... the essential pursuits of daily affairs... or the social gaieties of evening...a J & M model possesses a character appropriate to the occasion. Quite aside from the suitable style... you always experience the satisfaction of wearing a shoe of distinction. THE JOHN YN QurPHy ZY SHOE pa Newark, N. J. } The Lake Placid Club , The Highland Oxford Style No. 307 A Wing Tip model, handsomely perforated and dis- tinctively different. Offered by a leading store near you—in black or tan calfskin. Sateen b comicbooks.com