Judge, 1929-01-19 · page 35 of 36
Judge — January 19, 1929 — page 35: what you’re looking at
What you’re looking at
This is primarily a **full-page insurance advertisement**, not a satirical cartoon. Judge magazine is using its platform to sell travel and pedestrian insurance policies. The "satire" is implicit rather than visual: the ad opens with alarming 1927 motor vehicle death statistics (25,500 killed annually, affecting 1 in every 19 accidental deaths) to create fear, then pivots to selling protection. The advertisement acknowledges automobiles' benefits while emphasizing the danger—a rhetorical strategy designed to motivate readers to purchase coverage. The Hickey-Mitchell Company and National Casualty Co. use genuine Commerce Department data as a marketing tool, exploiting public anxiety about the rapidly expanding automobile industry to drive insurance sales. This reflects the era's nascent safety concerns about motor vehicles, which were still relatively novel and deadly.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
25,500 KILLED IN THE U.S. BY MOTOR VEHICLES IN 1927 19 Persons Out of Every Thousand Who Die by Accident Die in Motor Car Accidents —says report of U. S, Commerce Department THE AUTOMOBILE IS THE GREATEST AGENCY FOR RAPID TRANSPORTATION TODAY. ITS BENEFITS ARE INNUMERABLE TO _INDI- VIDUALS AND PUBLIC ALIKE. Yet the astounding number of automobiles in operation daily (approximately one for every five persons in the United States) is responsible for the ever-present danger of human injury. From that danger no one is immune—no thinking person will ignore it. Provect yourself with a TRAVEL if ani PEDESTRIAN POLICY HICKEY - MITCHELL CO. » Bldg., St. Louis, Mo. S. Manogers Travel Policy Department ATIONAL CASUALTY CO. Established in 1894 Licensed in Every State in the Union Capital $750,000.00 Surplus $1,100,000.00 National in its service, ¢his Company has paid more than Ten Million Dollars in Claims comicbooks.com