Judge, 1929-02-23 · page 26 of 36
Judge — February 23, 1929 — page 26: what you’re looking at
What you’re looking at
This satirical advertisement parodies 1920s radio marketing by imagining automobiles marketed the same way. At the time, radios were sold with misleading or incomplete specifications—listing attractive features while omitting essential (and costly) components like batteries, tubes, and cabinets. The joke applies this deceptive practice to cars: "The Rabbit Eight" advertises at $1,095 but excludes wheels, mudguards, windshield, and lamps. "The Gibraltar Six" costs $5,600 but omits crucial parts. By highlighting the absurdity of selling complete machines piecemeal with hidden costs, the satire critiques predatory radio sales tactics of the era—a common consumer complaint during the radio boom. The cartoon targets the gap between advertised prices and actual consumer expenses in emerging consumer industries.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
If Autos Were Sold | Like Radios | The Marvelous Specialdy Radio’s Greatest Set... . Pulls tiful to $65 less tubes, — | batteries, louds spea rand cabi- | net. The Rabbit Eight, the tleetest — | car in town, New paint combi- nations. . . . New body styles. . Pep, power and pick-up... . $1095, less wheels, mudguards, windshield and lamps. The Gibraltar Six—A sturdy, dependable car... . Power plas A Real Prize Bridge | Lenz Solution to mousual riding comfort... ood i 5 eri or a lifetime . . . $5600, less Problem Bridge Prob. 35, Series 2 ales, wanntogsboards, ‘aphalsteey As it appeared in the and tonnes, . GOR the correct solution of the fol January 26th issue of Judge linge Foe Thewpore: lowing problem the Vaniva Prod-) tt is No Trump satel ‘Avene for ucts Company, Inc. of New York | (gt. Neh ant sou ree irene youth, for pleasure. ... 4 A car for offered 461 prizes valued at thousands | by Eat and "Wen red-blooded adventurers... 5 ¢ A of dollars, including two automobiles, car that stands out ina million. . clectric radios, ete. The contest | - 5 tba radiators stece- closed February 22, 1929, and the SiS ssAwerien L. Liebuases thousands of solutions submitted are | now in the hands of the Board o ; Judges, consisting of Milton ¢ = Work, Commander Winfield L Adolphe Menjou, Admiral Roose. E Shepard, Louis J Vane and myse | | In the issue of April 13th Jenor will publish a full list of win contestants, together with my solu | Hon: “Ah, you don't care for my The intricacies of this problem arc landscape? so alluring that [am running it in | Jepor to give my Bridge friends an, cards the © | opportunity to mull ever it before the solution is published. K @K107 9 Q31097 401083 f course “Well, then... trick. Tf V mond or a Spad y safe discard is a Heart, which | allows East and West to win three Diamond tricks and two Spades ’ , he goes to the foot of the class. | Prize Winners, Prob. 34, Series 2 Z | As it appeared in the Jan. 19th issue | Major General z are T s. West leads D. C. Shank: Hearts are Trump est lead DG Shaoka t the Queen of Diamonds. Le Stanley Siustord: _ : New York, N.Y. | “How do you like my por- How many tricks can North and _ Frank T Westen | trait of Schiller?” South win against any defense by Ware Jaxon East and West? \ H. W. Battolph. Indianapolis, Ind. | = —— ete aaee | comicbooks.com