Judge, 1929-02-23 · page 29 of 36
Judge — February 23, 1929 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising for Old Gold cigarettes**, framed as editorial content typical of early 20th-century magazines. The main "story" on the left is a humorous narrative about a man named Philip whose legs curved inward like horseshoes—a contrived setup that's essentially a joke framework. The centerpiece is a **testimonial advertisement** featuring what appears to be a stage performer (signed "Groucho Marx" based on the distinctive mustache and formal attire in the illustration). The celebrity endorsement claims Old Gold cigarettes helped prevent coughs in theaters—addressing a real social problem where audience members' coughing disrupted performances. The ad emphasizes that Old Gold is "blended from heart-leaf tobacco" for "smoothness," designed to soothe throats and prevent "cough-tickle." **The satire**: The entire premise is absurd—selling cigarettes as a *solution* to coughing caused by cigarettes. The euphemism "cough-tickle" is particularly comedic to modern eyes. The page includes humorous shorts and jokes below, standard Judge magazine filler content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[sented todo wat he eoutt, ow. “© Wil the gentleman who just | ever, and prescribed a diet for Philip. He must eat no more horseshoes in between meals and he was forbidden to look at cro- quet wickets. horseback and he must eschew arch glances. For this he given a small pocket eschewer and ordered to eschew each arch was glance thirty-two times. Slowly, painfully, under Ben son's tender care, he back. It hard and des perate fight, for his legs curled outward like hoops on the slight- est provocation. But by degrees his ankles b ne less bowed and one sunny May pronounced him normal Philip and Anne were married next day in the Little Church Around the Corner. The blush- ing bride carried a bouquet of magnets and the happy couple left for the Horseshoe Falls, The Sterno embers were dying out with an ceric glow as the | story ended. I awoke Benson. he murmured as we h other's health from “It was another seal- pel to hang at my beltel.” | And from the next room we heard the quaint cracked notes of Benson's well-tempered tinkling out the theme song from Olive Hasholem’s opera: “Marriage by contract, I love you, Marriage by contract, you thrill me thro’ and thro’, Dreaming in the gloaming, bring- ing in the loam, Mammy and her gig Kaintucky home —Penetman | oP Was won was a morning a slipper. clavicle los, my old aN Wie Esunent Those are all my brother's work, Colonel. Cotonri—Really, and how old might the little man be? —Loxvon Opinion He must not ride | perature of mi coughed, step to the box office ... for a package of Old Golds?” “Of course, I have never said those words from the stage — but in all kindness I have often wanted to offer this friendly help to some poor fellow wl was spoiling the enjoy those around hi: “A year or so ago, when the makers of OLD GOLD ri ads on the effect of ce theatres, I was grateful. lam more grateful now that OLD GoLD has invited stage folk te bring’ firstaid’info: unhappy friends the some hing in “My advice is that prevention is the best aid. Smoke oLp coups, They soothe the throat and pre vent the ‘cough-tickle."” SIGNED Gauche Pare Why not a cough in a carload? OLD Gotps are blended from HEART-LEAF tobacco, the finest Nature grows. Selected for silki- ness and ripeness from the heart of the tobacco plant. Aged and mellowed extra long in a tems July sunshine to insure honey-like smoothness. On your Radio . ++ OLD GOLD PAUL WIITEMAN HOUR . . . Peat Whitema complete orebestra, broadcasts the OLD GOLD hour every Tursday, from 9 to 1 Time, over entire network of Columbia Brosdeasting System. tng of Jazz, and bis Eastern Standard eat a chocolate, light an Old Gold, and enjoy both! “Can you lend me £ “LT could, but I never money—it only breaks ship.” “But, after all, we very good friends.” —U x, Berlin lend friend were never Boring Pianist—Well, I've played for your daddy and mum my, and now I think I must do something for you. What would you like? Little Betty—A p late, please. ce of choco- —Tir Bits © P, Lortiard Go, Bay 10 “Wh are you so melancholy, old man “Joyce rejected me last ni “Well, cheer up; there are lots of others.” “I know, but somehow I can’t help feeling sorry for the poor girl.” —Tir Bits Sim pleton—Whateher for? looking Policeman—We're looking for a drowned 1 WI for?” Answens tcher want one comicbooks.com