Judge, 1929-02-23 · page 35 of 36
Judge — February 23, 1929 — page 35: what you’re looking at
What you’re looking at
This is a full-page advertisement for *Judge* magazine itself, disguised as satirical content. The page promotes a subscription by personifying the magazine as "Dr. Judge," a physician who heals ailments through humor and laughter rather than medicine. The satire plays on early 20th-century quack medicine advertising—the exaggerated claims of miraculous cures without pills or prescriptions. Here, *Judge* ironically positions itself as the cure, claiming its humorous content relieves worry, nervousness, and melancholy. The testimonial from "Florence Fluttery," an office worker cured of anxiety through reading the magazine's jokes and pictures, reinforces this mock-medical pitch. The subscription rates listed at bottom ($7.80 for 104 weekly visits, etc.) complete the parody by treating magazine subscriptions like medical treatment plans. The joke: *Judge* is literally advertising itself as medicine for modern anxieties—implying satire and humor are therapeutic, while simultaneously mocking both medical hucksterism and readers' desperation for relief.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Famous Physician Relieves Many Ills; Heals Without Powders, Prescriptions, or Pills “Health follows after I treat you with laughter To cure your condition,” Says noted physician. DR. JUDGE | Eminent Doctor of Humor and Mirth, Healer of Worries that sadden the earth, Author of legions ot rollicking tomes, : | Visitor weekly in thousands of homes. : Funny Bone Mender, whose history shows | Succor and aid for Society’s Woes, Jovial fellow, with practice extensive, ‘ Mirthful and mellow, and yet inexpensive— ‘- | Why should a person remain apprehensive? ar ] Stifle your worry and banish your fret, ] Clip off the magical coupon and let ho! | This be a moment you'll never regret! j | | Seem eee eee eee eee eeeseseasaaaaasaaanas oe) Florence Fluttery Doctorcdudee: 228.9 ; 027 West rd Street, N Office Worker New Vork, N. Ven “I was a typist. who pounded a k Dear Doctor Judge — Parties and pleasures I'd always refuse . Some of my girl friends suggested the sea- K board Other the mountain sh my. blues } T ! nded a diet: _ “a | rown on all jobt | ge’) - : es = | Yet I stayed jumpy, my nerves wouldn't (104 Regular Weekly Visits : -+» $7.80 quiet a Res bes = | Then came the day when I met Dr, Judge! O $2 Regular Weekly Visits .- seve 5.00 Weekly he aided me, healed me with jingles, +) 20 Special Weekly Visits 0 . Sometimes with pictures, a joke or a pun 20 Spec iS Shem BS ir Now I'm alert, and my blood fairly tingles Praise for the doctor who cured me with fun!" Name QUADRI-COLOR CO. JAMAICA NYC comicbooks.com