Judge, 1929-03-09 · page 29 of 36
Judge — March 9, 1929 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising for Melachrino cigarettes**, with minimal editorial content. The main illustration depicts two fashionable women—a French dressmaker and an American shopper—in an elegant interior. The dressmaker assumes the shopper wants a queen-like coat because she smokes Melachrinos, implying the brand signals sophistication and high status among "the smartest, important Américaines." The surrounding jokes and bridge puzzle are filler content. Small cartoons include one where a doctor regrets being unable to cure a patient's neuritis, and another (likely a joke about infidelity) referencing a man chasing his wife's "new sealskin"—probably a mink coat. The coupon offers bridge supplies as an incentive to try Melachrino's different tip styles (cork, straw, plain). **The satire/marketing angle**: Melachrinos were positioned as a luxury cigarette for elegant, cosmopolitan consumers, particularly women—a relatively forward-thinking marketing approach for this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a BIT” OF DISTINCTION Jumping the partner's one trick bid in the same suit, is not a De mand bid. For that reason. a Mild and Qor jump bid in the same suit should be for the limit. When a Demand bid is started and the adversary puts in an intervening bid, the following player is relieved from the necessity of responding to his partner's Demand bid, as the bid- ding is still open. Demand bids are not used at No Trumps, although it should be apparent that a two No Trump bid could be supported with con et siderably less) strength than ved needed to raise a bid of but one. Prize Winners, Prob. 36, Series 2 As @ appeared in the Feb. 2nd issue la Prise: Wi Cole § Rerey, Homer H. Berry, 2nd Prize: Philadelphia, Pa. ( Leonard Price, D6 _ New York, N.Y, we Fi Nathaniel J. Hillson, New Yeek, N, Y. Special Major C. Prize Fortress Mi Pity! “Do you suffer from neuritis? ‘No! ‘I'm sorry.” “Sorr. Why?" “Because I'd like to be able to do something for you and I've invented a splendid cure for it.” —Denux Orixios nd “Is he a good rabbit dog?” in- De | quired the hunter, after inspect ing the animal, re ] “TM say he is!” the dealer re bid plied with pride. “You should tra | have seen the way he ins ] my wife's new scalskin —Amenican Lrectox Montiry it a i De | | be ven ] To | na | French Dressmaker: "I will show you ze coat fit for Sepawerses i ze queen...” CORK TIPS American Shopper: “What makes you think lwant PLAIN ENDS such a coat?” French Dressmaker: "I notice zat Madame smokes ze Mela- | chrinos, like all ze smartest, important Amériaines.”” Do You Play Bridge? Then Clip This Coupon... Tur UNION Tosacco Company ‘S11 Fifth Avenue, New York City Gentlemen: Lam a beidge player, and would like to have yout x4. Melschiiee. Bridge offer of 6 Melachrino C pit wane “TT cc perfectly v | —Cork tip, Straw tip and Plain ends—a score pad with Tripe? How perfectly vul- the ofhcial rules of contract bridge and two packs of Address gar! Is nothing sacred to a Congress Cards (free of any advertising) bearing my é am monogram—$4.75 value, obtainable for $2.50 with butcher? this coupon, to introduce Melachrinos. City State... WHEN ORDINARY CIGARETTES WON’T DO—SMOKE MELACHRINOS C.+-9-29 Initials comicbooks.com