Judge, 1929-03-16 · page 36 of 36
Judge — March 16, 1929 — page 36: what you’re looking at
What you’re looking at
This is a **Lucky Strike cigarette advertisement**, not political satire. It features Douglas Fairbanks, a major silent-film star of the 1920s, endorsing the brand. The ad includes his signature and promotes his upcoming film "The Iron Mask." The marketing strategy targets weight-conscious consumers (particularly women) with the slogan "Reach for a Lucky instead of a sweet"—positioning cigarettes as an appetite suppressant and figure-control aid. It claims "No Throat Irritation—No Cough," a common health claim in tobacco advertising before such claims were banned. This reflects 1920s advertising conventions: celebrity endorsements, health claims, and targeting concerns about body image. The copyright date (1928) appears in the bottom text.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= seu Saf S =N“S "I get more kick from the Lucky Strike flavor than from any other cigarette. Douglas Fairbanks, America’s Motion Picture Favorite, as he will ap- pear in his forthcoming production,” The Iron Mask” For a slender figure— “Reach for a Luc ky sued of a sweet” © 1924, Toe American Tobacco Ca, Manulacrurcre comicbooks.com