Judge, 1929-03-30 · page 29 of 36
Judge — March 30, 1929 — page 29: what you’re looking at
What you’re looking at
This page mixes book reviews with a gum advertisement. The top section critiques Sinclair Lewis's novel "Dodsworth," noting that Lewis—famous for satirizing middle-class conformists ("Babbitts")—surprisingly portrays his traveling Babbitt characters sympathetically. The reviewer calls this a betrayal of Lewis's usual stance, comparing it to H.L. Mencken mourning Louisa May Alcott (implying an unlikely reversal of values). The dominant feature is a **Clark's Teaberry Gum advertisement** disguised as a contest. The cartoon shows a couple where the woman pressures a reluctant man ("Ted") into kissing her, threatening to use "force" or he'll "get some TEABERRY Gum"—implying the gum's strong flavor makes kissing unpleasant. The ad offers $25 for readers completing missing caption lines, a common marketing gimmick of the era. The page primarily advertises gum while providing literary commentary; the satire is mild, relying on readers' familiarity with Lewis's reputation for sharp social criticism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—_ qT eTANTALIZING TEABERRIESs | SUVGING™ BOOKS | d Sinclair Lewis? hh” enormously. but it We enjo “Dodswo | left us rather dismayed. It was this way. Naturally we have al ways worshipped Lewis as the rech enemy of Babbitt. But in | this “Dodsw | ing travele rth’——an entertain sof two married | Babbitts who go abroad to absorb | a Foreign Viewpoint—Lewis has | switehed from his usual merciless | lampooning of Babbitt into actu- lly defendi chim, He has. as it were, put a lamp in the window ivory tower from which he flung the despis critter, ind Babbitt has crept out of the cold exile of moronity inte the \ | warmth of Mr, Lewis’sentimental. | jes ua fo 71 {J understanding, forgiveness, It is - - all very mystifying—this reversal of faith on Massa Lewis’ part We fully expect his next book to rify Babbitt. It is all as if Mr. Mencken were seen covering | the grave of Louisa M. Alcott You'll have to use force — with rosemary. Or else get some TEABERRY Gum.” “Now, Ted dear, please do All right! You ¢ "t look se glum, p spoon with some. But to kiss me, of course, You will find the beery mysti cism of “Reini Kugel, Lover of this Earth”, a) foaming, beady brew. Tt is a book that must have been written in a happy daze of blotts brought on by sturdy draughts of good old Pils ner—full as it is of health, roar ing good fellowship and robust WwW $ Youcangetfromany publish. If a winning last line is duplicated, philosophy Jake Falstatl wrote IN 2 CLARK’S Chewing — each person submitting the duplicated line Fe Gum Dealer FREE “Tantalizing Teaberry” will be paid $25. All entries must be mailed it, in the manner of Rabelais, blanks, eachcontaining a "“TANTALIZING on or before the date indicated onthe blank whose biography he has also just TEABERRY ™ with the last line missing. Get yoae “Tantalizing Teaberry”” blank done, excellently, too : Fill ia that missing line! Mail us the blank. today! Try CLARK'S TEABERRY GUM , ‘ We will pay $25 for each last line that we for “Last-line’* inspitation, “Pilloried.” by Sewell Stokes. Clark Brothers Chewing Gum Company, Pittsburgh, U. S. A. is the most hilarious set of inter ws THE BERRIES J views with famous people we h ever read. Catching his subjects } in unsuspecting attitudes—mainly | eCLARK'S Teaberry Gum...a different Flavore | 5 | ion la love into an entertaining whol ae rl Tren Suse with their par yons lowered | a — Mr. Stokes has spanked them roundly, righteously and delight- : | fully. Just as Poe did in his detective stories, J. J. Connington in “The Case With Nine Solutions” puts ‘ ill clucs and possible solutions be- fore the reader and works them out with him right to the end. | He keeps no trick solutions hid den up his sleeve. The thing, in | is an absorbing yarn, | | wool yard wide. | The Seven Dials Mystery,” | | | by Agatha Christie, is well up to | | that clever lady's ability to fash | s, plot-twists, blood and | comicbooks.com