Judge, 1929-05-04 · page 31 of 36
Judge — May 4, 1929 — page 31: what you’re looking at
What you’re looking at
This page mixes theatrical criticism with period advertising and humor. **Main Content:** The opening reviews a play called "Joree," with the critic admitting he stayed primarily to observe an attractive woman in the audience rather than critique the performance—a self-deprecating joke about male distraction and shallow theater criticism. **The "Talkies" Advertisement:** The dominant feature is a celebrity endorsement from actor Wallace Beery for Old Gold cigarettes. This references Hollywood's transition from silent films to "talking pictures" (talkies), around 1927-1929. The ad claims actors now prioritize throat health because voices matter in talkies, so they smoke Old Golds—a humorous, ironic pitch since smoking actually harms vocal health. This represents the era's unregulated celebrity advertising before health warnings. **Small Humor Pieces:** Brief jokes about electricity, infidelity, and academic errors fill the page—typical Judge magazine filler. **Context:** This appears to be from the late 1920s, when talkies revolutionized Hollywood and advertising aggressively targeted emerging consumer anxieties.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| Joree by Anne Morrison and J. P. Toohey, would have kept me in the Bijou The- atre for only one act had it not been for a very pretty girl sitting near me and the hope that, if I hung around, she might happen to drop her hat and so open up the way to business, After the second act, however, her hold on her hat being apparently intensely firm, IL negotiated a sigh and de parted. If all this doesn’t come strictly under the head of dramatic criti- cis, do not unduly lament. the fact. There is nothing in the play that calls upon me to exercise my reat critical gifts. But I beter: no seeret when I say that I know at least two other equally gifted reviewers who, take their word on | the sidewalk for it, would have given at least a dollar to find out who that girl was. Accuracy, Accuracy, Accuracy! “Miss Dumbwhat, I think I have discovered a new star.” ‘Oh, ducky! professor, how You'll not be sure until you've | counted up, I suppose? —Boston Transcrirr Shocking Visitor—! Il me, is this village lighted by electricity? Inhabitant—Only when there’s a thunderstorm, —Passixa Siow Butler—Her ladyship has run away with the chauffeur. Sir Julius—Oh, well, 1 was going to fire him, anyway. —Evenynovy’s Werxuy yj e | Way the Lalkie” Stars are strong for OLD GOLDS "A year or so ago, Hollywood didn't think much about its vocal chords or its voices. We were all in the silent drama then. "But the coming of the ‘talkies’ has changed things. Lovely stars, leading men, ‘heavies’ nd ingenues are guarding their throats with zealous es . . and smoking OLD cotps. “It didn’t need the talkies to win me to oLDGoLps. P've been smoking them ever since they came to Hollywood, two years ago. But it’s an added satis- faction to know they are kind to the voice, when the voice has assumed a new importance!” SIGNED) WALLACE BEERY, transport pilot No. 3298, Pare- mount star, now appearing in “Chinatown Nights” tells bow the movie starsare guarding theirthroats with OLD GOLDS. Why not a cough in a carload? Op Gorn cigarettes are blended from heart -leaf tobacco, the finest Nature grows... Selected for silkiness and ripe- ness from the heart of the tobacco plant «+. Aged and mellowed extra long in a temperature of mid-July sunshine to in- sure that honey-like smoothness, eat a chocolate, light an Old Gold, and enjoy both! © 0. Lariberd Co Eat BO THE WINNERS of Judge’s Cheer Leaders CONTEST | Selected from the con- tributions of 182 students in 79 colleges In Next Week’s Issue comicbooks.com ~