Judge, 1929-05-25 · page 24 of 36
Judge — May 25, 1929 — page 24: what you’re looking at
What you’re looking at
This page features humor about 1920s college life and advertising. The main cartoon mocks a young woman's ignorance of athletics—she confuses track-and-field terminology with everyday concepts (hurdling with milk processing, pole vault with election returns). The joke reflects period anxieties about women's education and their supposed unsuitability for serious intellectual or athletic pursuits. The secondary cartoons are brief gags: one about Depression-era banking habits, another about prison labor. The "Suggested Slogans" section satirizes colleges adopting corporate advertising methods—a new 1929 trend. Each slogan parodies actual advertising campaigns of major brands (like Chesterfield cigarettes' "They satisfy"), applying them mockingly to universities. The humor assumes readers recognized these commercial catchphrases, critiquing how institutions were becoming increasingly commercialized and marketing-focused.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE Ta Ta Te Um Dumb She's good looking (honest) and I'd take her to the track meet, but she thinks hurdling is something Wat happens to milk— that the quarter is « form is a high-brow m: that the mile is the distance you'd walk for a smoke—that sprints : devices for holding bre bones in) place—that the pe vault is a place for keeping elec- tion returns—and a track is some- thing to be subdivided. Yeah, I think I'll let my room-mate take her! —Enizasetu Cuapman, U. of California "30 KD) a Fount) The little boy who used to lull himself to sleep by counting sheep “Why do you put your — jumping over a fence now accom- money in your stocking?” plishes the same purpose by “Oh, I'm banking on the counting taxis going past a red curve.” light. Gexe Towne, Antivk Sinversratr, U. of California '30 Harvard '30 “Whatsa matter, Spike?” “The Warden says if I don't get to work he'll hafta pardon me.” —Geo, Licurensteix, U. of Michigan "29 Club Life in America—Chicago. —Benx Axtuony, Stanford Suggested Slogans for 1929 Catalogs Now that colleges are begin ning to adopt the methods of Big Business, no colleg be con sidered really complete without an advertising slogan. The fol restions may prove » to the various facul- —"When_ bet- Je, Manhattan men'll make ‘em.” HARV ARD —_ “None genuine without an ac VASS AR The Pride of the Hud -Ask the man who owns one.” COLUMBIA—"From a_ col- lege to a national institution.” DARTMOUTH—"The college with the home-like atmosphere.” PRINCETON — “Be noncha- lant—come to Princeton.” NOTRE DAME team und | th M “They're toasted. tT POIN “Why turn pro?—Turn Army! SMITH — “Glorifying the American girl.” c. Cc. N.Y those who afford 20 cents for the be: N. Y. U.—"Special attention to football players.” WELLESLEY — “They satisfy.” —Lorp Vanicn, Manhattan '20 comicbooks.com