Judge, 1929-05-25 · page 27 of 36
Judge — May 25, 1929 — page 27: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement** for Melachrino brand, disguised as editorial content about a bridge card game contest. The main cartoon shows two men in a car; one asks "How's business, Sam?" and the other replies "Fine—there's six MELACHRINO smokers in my car"—a humorous claim that the cigarette brand is ubiquitous and successful. The "Prize Winners" section lists contest winners from a Melachrino-sponsored bridge hand puzzle competition, lending the ad credibility through apparent editorial coverage. The bottom half offers a mail-in coupon: readers can purchase a bridge score pad and card deck (value $4.75) for just $2.50 if they buy Melachrino cigarettes. This was a common mid-20th-century marketing tactic—bundling cigarettes with desirable merchandise. The tagline "THE ONE CIGARETTE SMOKED THE WORLD OVER" emphasizes the brand's claimed global popularity. No political satire is present; this is straightforward commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PRIZE WINNERS A “R/T” OF DISTINCTION Melachrino Bridge Hand | In the thousands received there were but sevent solutions, as judged by the ot © Mr. Lenz, ca mtestants 1 Brooklyn George L. op Yunker, Phila lelphia arleton Barnes, Chicago irt w York: Vera Blank Homa ‘ Ebersol Frankel, Brooklyn: W Sa Kimball. Buffalo Charles 1. Milward, W ovn, New York: ( Canandaigua: Ma ee Robert B. Hayward . a Mendel, Brooklyn; Harry York: Howard C. Balm Chandler W. Bo: 1 J. Wenk. Akron am Ellen H. Davis, Paoli Charles M STRAW TIPS CORK TIPS “Fine—there's six MELACHRINO smokers in my car.” PLAIN ENDS “How's business, Sam?” Ridgewood: W. | Do You Play Bridge? Then Clip This Coupon... is Detroit ; Kurtz. Bre "1, Canine. Kansas City: V Howe, New York Geoffrey Bird, New ¥ k=! $11 Fifth Avenue, New York City c.s Initials... Ruxbaum, New York; Helen Gentlemen: York; J. Vincent. McGuire. CI 1am a bridge player, and would like to have your 1. Manche, New York: Mr Melachrino-Bridge offer of 60 Melachtino Cigarettes Houston; J. G. Mathison —Cork tip, Straw tip and Plain ends—a scote-pad with the official rules of contract bridge and ewo packs of — Addres There were thirty-seven solutions of t | Congress Cards (free of any advertising) bearing my ual to the solutions of the last forty-one monogram—$4.75 value, obtainable for $2.50 with ntestants in the list, ty-one were | this coupon, to introduce Melachrinos. 2 ee senses Sete cs Tue UNION Tonacco Company Name... d, to make up one hundred. in the ander ef receipt of solutions by Melachrino | THE ONE CIGARETTE SMOKED THE WORLD OVER comicbooks.com