Judge, 1929-06-29 · page 31 of 37
Judge — June 29, 1929 — page 31: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not a cartoon. Judge magazine is promoting a bridge-bidding contest sponsored by Mr. Lenz, a renowned bridge player. The contest invites readers to bid twelve prepared card hands and compete for 563 prizes totaling nearly $9,000. The appeal targets affluent readers: prizes include European steamship voyages on the Cunard Line, fine dinners, cigarettes, and novels. The contest is framed as educational rather than gambling—readers can compare their bidding strategy directly against Lenz's, presented as "the greatest of all bridge players." The real draw appears to be the **prestige**: the opportunity to test one's skill against an expert and potentially win luxury travel. This reflects 1920s upper-class leisure culture, where bridge was a popular social game among the wealthy. The grand prizes (transatlantic voyages) suggest the contest was intended to generate substantial magazine subscriptions and advertising revenue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LENZ BRIDGE CONTEST SEE PAGE 27 By bidding twelve hands prepared by Mr. Lenz, anyone, anywhere, may win any of the 563 selected prizes. ns Four Prizes.*Vicker”.the Wall Street Ga Twenty-five Prizes. Cartons of one hundres Melachrino No, 4 Cigarette Three Prizes. Case Yermat. Double packs special Lonis ards, Twenty-five Prizes, Copies of “Early Can- elight”, the New Fall Novel by) Maud Hart Lovelace. Published by the John Day Company. Six Prizes. Cartons, twelve bottles, of White Rock Mineral Water. bottles, Canada Dry ¢ Cedar Box containing four cartons of Reddy 1 Thirty-four Prizes. pl “How's Your Brid i S. Lenz and Re t Rendel. Published by Simon and Schuster. There are listed above two hundred seven prizes. value $8,990.53. to be awarded for the highest scores in bidding the twelve hands making up the entire series. FOR LAST EIGHT BANDS One hundred eighty-four prizes. value $2.779.63. will be awarded for the highest scores for the last eight hands in the series. Many of these prizes are duplicates of those listed on these pages, but will be headed by a Trip to Europe (England or France and return) on one of the palatial steamships of the Cunard Line, Ber a, Aquitania or Maureta anda One hundred ten piece Dinner Set by Th ore Haviland Limoges-Franee. FOR LAST FOUR FANDS One hundred seventy-two prizes. value $1.846.13. will be awarded for the highest scores for the last four hands in the series. Many of these prizes are duplicates. but they will be headed by a Nine day trip from New York to Havana and return on a steamship of the Cunard Line READERS OF JUDGE: Mr. Lenz’ second problem hand appears with the conditions of the contest on page 2 Lenz has bid all the hands just as he would bid in play championship. Others may dis- st of all asa stand- Iding with that of e with Mr. Lenz, but h ~ His s the first exp! f his fame as th not a guessing contest, but an opportunity to compare your the most expert of players as well as to win a most desirable prize. June 12, 1929 FRED L. ROGAN, President JUDGE PUBLISHING CO., Inc. 18 EAST 48th STREET, NEW YORK CITY comicbooks.com