Life, 1928-12-07 · page 51 of 64
Life — December 7, 1928 — page 51: what you’re looking at
What you’re looking at
This page combines two distinct advertisements with no political satire present. **Top Advertisement (Corday Perfume):** Shows a stylized 1920s woman's face with marcelled waves and bold makeup, advertising French perfumes ("Orchidée Bleue," "Toujours Moi," "Femme du Jour"). The tagline "Parfumeur to the Modern Woman" targets affluent female consumers during the Jazz Age, emphasizing sophistication and cosmopolitan elegance. The imagery reflects 1920s beauty standards. **Bottom Advertisement (Standard Diaries):** Promotes diaries as Christmas gifts, emphasizing sentimental value ("priceless treasury of memories"). Features the "Lest We Forget" diary model with lock and key—likely a subtle reference to WWI's recent conclusion (1918), appealing to buyers wanting to preserve personal wartime memories. The gift-giving angle and pricing ($4.50 top model, down to 50¢) targets middle-class consumers. Both ads reflect post-war consumer culture and modern femininity of the 1920s era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
foLue oncnio® AT ALL GOOD SHOPS “To those you love of memories” YOU want to give something en- during this Christmas—something that will be treasured through the years. What gift could be finer than the means of bringing back the days that have fled—the bitter with the sweet, perhaps—but each tender with memories! A Standard Diary is such a perfect gift. Standard Diaries may be selected from over 300 different styles and bindings. There are diaries for one year and others for five. Prac- tical diaries for the business man and appointment books. Some diaries are particularly suitable as gifts to boys or girls at school. CORDAY I5 RUE DE LAPAIX, PARIS Parfumeur to the Modern Woman femme du jour du jour ‘WOMAN OF THE DAY? IMPORTED BY LIONEL, 20-22 WEST 57% ST, NEW YORK Lest We Forget The Standard Diary for 1920, "Lest We Forget.” No. 883. Richly bound in’ Tarantula Ecrase Leather in rose, green. or blue. With lock and key. One page t0 each day. Packed in handsome, de luxe gift box. Size 5 in. x 4 in. Price $4.50. » » » Many have lock and key. The prices vary from 50c to $6. Note: The Standard Diary, “Lest We Forget” (shown on this page), is especially suitable for the kind of gift you wish to make. Standard Diaries are displayed by most stationers and department stores. If it is inconvenient for you to personally call on your dealer, send him (or us) the coupon at right. Illustrated booklet of lead- ing styles gladly sent on request. STANDARD DIARIES Address. To your dealer or THE STANDARD DIARY a 26 Blackstone St., Cambridge, Mass., O (1) Enclosed find $4.50, (check) (aso order) for Standard Dia: No. 883 (rose) (green) ( O (a) Send booklet of Saandard Diary line. Name. “Lest We Forget,” (blues. comicbooks.com