Life, 1928-12-07 · page 62 of 64
Life — December 7, 1928 — page 62: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon. It promotes Kolster Radio sets from 1928. The ad uses a marketing strategy appealing to word-of-mouth recommendations over formal salesmanship. It depicts two radio models with decorative Art Deco styling and a vase of flowers, emphasizing their "distinguished appearance." The copy suggests that satisfied users naturally praise Kolster radios for their "faithful tone reproduction" and "rare selectivity." The ad also promotes "The Kolster Program," a radio show broadcast Wednesdays at 10 P.M. over the Columbia network—likely featuring entertainment to drive interest in the sets themselves. For modern readers: this represents early 20th-century consumer marketing, when radios were luxury items, and when sponsoring entertainment programs was a key advertising strategy. The emphasis on friend recommendations reflects pre-television consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
eee | LAAA/ eR AKL g A hint from a friend who knows values in radio sets is worth more than any amount of professional salesmanship from manufacturers. Q Ignore if you like anything that the makers of Kolster Radio may claim for it. G Simply pay attention to any experi- enced friend. Q You will hear “Yes, Kolster is a fine set.” Q Such faithful tone reproduction, rare selectivity and distinguished appearance bring out admiring comment everywhere which your own ex- perience willconfirm. Q Pictured above is Kolster 7 tube table Model K21 for A. C, electric operation with Model K6 Kolster Synchronous Type Reprogucer. KOLSTER RADIO Enjoy the Kolster Program every Wednesday evening at 10 P. M. Eastern Standard Time over the nation-wide Columbia Chain. Copyright by Kolster Radio Corporation, 1928 ‘WE CE VINNE-MALLENDECK COMPANY, INS, PRINTERS, ROW YORK comicbooks.com —