Life, 1928-12-14 · page 24 of 48
Life — December 14, 1928 — page 24: what you’re looking at
What you’re looking at
This is primarily a **travel advertisement**, not satire or political commentary. The White Star Line promotes Mediterranean cruises departing from New York during winter months, offering 46-day luxury voyages for $695 (approximately $11,000 in modern currency). The page uses period marketing tactics: the accompanying woodcut illustrations depict Mediterranean destinations (harbors, ancient gates, coastal scenes, local figures) to evoke exotic appeal. The headline's rhetorical flourish—"sail away to gorgeous sun-bathed climes"—targets affluent Americans seeking escape from harsh northeastern winters. The itinerary (Gibraltar, Algiers, Monte Carlo, Naples, Athens, Jerusalem, Egypt) and ship names (S.S. Adriatic, S.S. Laurentic) are historically accurate. The reference to "coal" furnaces reflects 1920s-era heating concerns. This is **commercial content**, not editorial commentary. The page demonstrates how magazines like *Life* mixed advertising with editorial matter to fund publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE circuit of the Medi- terranean is one round of vivid color that will leave you with memories to be treasured throughout a life- time. ‘ § AIL AWAY TO GORGEOUS SUN~BATHED CLIMES ~~ LET WINTER STORM BEHIND YOU cA million dollars worth of travel pleasure , for only $69 5 MEDITERRANEAN- CRUISES DE LUXE When the mercury goes sliding down and the hungry furnace calls for coal—that’s the time to think about lolling on the deck of a palati- al White Star Liner bound for the Mediterra- nean. It’s the time to store up your troubles behind and see the sights in the fascinating lands that fringe this historic inland ocean. It will be winter when you go aboard in New York—gracious summer when you land in flower-scented Madeira. 46 days of luxury afloat—and the best of times ashore. Gibral- tar—Algiers—the gaming tables of Monte Carlo—Nice—Naples—Athens—Jerusalem— Nazareth—Egypt! Think of seeing these glam- orous places with your own eyes! The itinerary has been made elastic in order to permit you to tarry in places you favor specially. Always, it is possible to proceed on your trip by the next White Star steamer—and you have the choice of returning to America from a north European port. Your home during this mem- orable cruise is a magnificent liner offering every luxury associated with ocean travel. Prices are attractively moderate—$695 (up), all expenses included. Four separate cruises de luxe, as follows: — S. S. ADRIATIC S. S. LAURENTIC Jan. 10 and Feb. 28 Jan. 19 and March 9 WHITE STAR LINE INTERNATIONAL MERCANTILE MARINE COMPANY Let us send you descriptive literature. Apply Cruise Department, No. 1 Broad- way, New York, our offices elsewhere, or to any authorized steamship agent. comicbooks.com