Life, 1929-01-11 · page 2 of 36
Life — January 11, 1929 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a **straightforward automobile advertisement** from Stutz Motor Car Company of Indianapolis, Indiana. The page announces two vehicles: an improved Stutz (priced $3,395–$6,895) and an entirely new model called the Blackhawk ($2,395–$2,955). The illustration shows a luxury automobile displayed in an ornate wooden frame, emphasizing its prestige. The ad highlights technical features: four-speed transmission, "Noback" anti-rollback brakes, adjustable seats, and optional six or eight-cylinder engines. Bodies were made by prestigious coachbuilders Le Baron and Weymann. This represents typical 1920s luxury car marketing, targeting wealthy buyers with detailed mechanical specifications and craftsmanship appeals. There is no political satire or social commentary present — it's purely commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ANNOUNCING AN EVEN GREATER STUTZ AND ALSO AN ENTIRELY NEW CAR—THE BLACKHAWK The new Stutz, $3395 to $6895, f. 0. b. Indian- apolis, will dominate the quality-car field. Tt has a four forward speed transmission of a new type, quiet, swift and positive. It also has the “Noback”—an entirely new feature which automatically prevents back roll- ing on hills without the use of brakes. It has adjustable front and rear seats and bat worm drive, low weight, bumper running boards, permanent vision safety glass and other outstanding features xclusively Stutz. Giant brakes, with vacuum booster, give great- est de-celeration ever known. Bodies by Fleetwood, Le Baron, Weymann. It climaxes Stutz history, this handsomest Stutz, reaching new heights of performance. The Blackhawk—an entirely new car, the ‘product of a new Stutz division, will list at $2395 to $2955, f. 0. b. Indianapolis. It has the novel features of the more costly Stutz—with advantages of its own. It is equipped with either six or eight cylinder motor—each of equal power and performance. But more important than any of these, is the significant fact that it is not an old car made over or improved, but an absolutely new con- struction, built so that it happily unites, in one perfectly synchronized w bale, the most ad- vanced ideas of modern engineerir the product of builders who are for “America’s finest quality car.” sponsible All courtesy will be shown to you at your in- spection of these new cars at Stutz salesrooms. And here are the specificatiors for the new Blacks :wk most of which it shares in common with the new and greater Stutz. Bodies by Le Baron and Weymann, with Weymann models at approxi- mately composite body prices. A six or eight cylinder engine, each of equal power and performance, optional with customer—Zenith carburetor—air cleaner—oil strainer—extra-large radiator with automatic shutter—Delco ignition—single dry plate clutch—four forward speed transmission—"Noback” to prevent backward roll, without brakes being applied—Timken worm and worm wheel—reinforced Lockheed four- wheel, hydraulic, internal-expanding brakes—127':-inch wheel base—Bijur chassis lubrication — side bumper steel running boards, integral with the rigid steel frame—silico manganese steel springs — Gemmer worm and roller steering gear—wood wheels standard—safety glass in windshield, doors and windows — safety non-glare Ryan-lites—front bumper and rear bumperettes—one-piece, top-hinged windshield— double-acting Lovejoy shock absorbers. Luster of exterior nickel parts preserved by chromium plating. STUTZ MOTOR CAR COMPANY OF AMERICA, NC., INDIANAPOLIS, IND. comicbooks.com