Life, 1929-01-11 · page 34 of 36
Life — January 11, 1929 — page 34: what you’re looking at
What you’re looking at
This page contains two distinct pieces: **Left side - "Embarrassing Moments" cartoon**: A humorous comic showing a nervous man meeting his prospective in-laws for the first time. The joke is that he's trying to appear calm by lighting a Murad cigarette—the advertisement's tagline suggests the cigarette brand itself hasn't changed in 20 years, implying stability and reliability. The humor relies on the social anxiety of meeting a partner's parents and the somewhat absurd solution of using a cigarette to appear sophisticated. **Bottom cartoon**: A slapstick scene of people falling or slipping, captioned "Aw, Henrietta, don't leave"—likely depicting domestic chaos or marital discord played for comedic effect. **Right side**: An advertisement for The Broadmoor resort in Colorado Springs, promoting its year-round amenities and winter weather conditions. The page is primarily **advertising-driven**, using humor to sell cigarettes and a luxury resort to readers. The "embarrassing moments" framing was a common magazine feature used to market consumer products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
© P. Lorittant Co. EMBARRASSING MOMENTS When you meet your prospective In-Laws ... for the first time . . be nonchalant . . . Light a Murad. They taste just like they did 20 years ago || “Aw, Henrietta, don’t leave.” ‘THE DE VINNE-MALLENBECK COMPANY, INC. PRINTERS, NEW YORK. HEN the calendar says “Winter,” it is Indian | Summer at The Broadmoor. Air is balmy, roads are fine, bridle paths magnificent, the beautiful golf course is comfortably playable nearly every day. The rare snows never last long; the occa sional days of dry cold are sparkling and bracing. Indoors, swimming, a little theater, exclusive shops, music,dancing, games, flow- ers—complete gymnasium at the Golf Club—acres of pleasant attractions. Studied refinements in ev- ery derail of the service— » and meais to tempt a king! Open alw. and always delightful. BRO‘DMOOR |) COLORADO'SPRINGS | HOME ET AOS MANIT O SPARKLING W1 comicbooks.com