Life, 1929-01-25 · page 2 of 36
Life — January 25, 1929 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Studebaker automobile advertisement**, not a political cartoon. The image depicts a stylized scene of well-dressed figures admiring Studebaker vehicles against a mountainous backdrop, with the tagline "The New President Eight Brougham for Five." The advertisement emphasizes Studebaker's performance credentials ("hold every official stock car record") and design sophistication ("original beauty"). The copy celebrates both the cars' athletic capabilities and their affordability through "One-Profit manufacture." The only potentially satirical element is the implicit social commentary: the illustration associates these automobiles with elegance, achievement, and aspirational lifestyle—a common 1920s advertising strategy targeting middle and upper-middle-class buyers. This is commercial promotion rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE NE\V PRESIDENT EIGHT BROUGHAM FOR FIVE B their new, trim, alert smartness, quite as pronouncedly as by their deeds and deportment, Studebaker’s great new sixes and cights look every inch the champions they are. The fleetness and stamina that enable Studebaker to hold every official stock car record for speed and endurance, have been splendidly interpreted in body designs of original beauty. Each line, each curve, each modish color scheme, bespeaks the surpassing performance typical of Studebaker-built motor cars. And fully as gratifying as their behaviour in town or on the open road, are the prices made possible by Studebaker’s One-Profit manufacture. STUDEBAKER Builcler of Champions comicbooks.com