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Life, 1929-01-25 · page 25 of 36

Life — January 25, 1929 — page 25: what you’re looking at

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Life — January 25, 1929 — page 25: Life, 1929-01-25

What you’re looking at

This page satirizes a contemporary craze called "Oilq's Idea"—a philanthropic scheme by an eccentric named Quincy Oilq who solicits one million dollars from the public to carve a statue of the Goddess of Generosity from strawberry jello. The satire mocks both Oilq's impractical vision (a jello statue that constantly collapses) and American gullibility toward grand charitable schemes. Towns compete by pledging money "in proportion to population," turning altruism into a contest. The joke deepens through Oilq's absurd description: he hasn't slept in thirteen nights, the jello chips make him dizzy, and failed wing-sculptures become barbecue for friends. The piece lampoons the era's tendency toward elaborate, wasteful "philanthropy" schemes and the public's eager participation in dubious fundraising. It's simultaneously a commentary on artistic pretension and capitalist excess dressed in charitable language.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life 23 No Time to Retire Wat I am old, I shall not sit And bask and nod before the fire. | shall not rest, no not a bit, There won't be any time for it Whatever may be my desire. I may be stiff, perhaps, and bent, I may be wrinkled, gnarled and wried, But my old age will not be spent In slippered ease or smug content, For I'll be too much occupied. When I am old, when I am gray, With deep lines carved upon my brow, I shall be toiling, night and day, Doing the things I often say That I am planning now. For constantly I vision new And splendid labors manifold That I'm determined to put through, But which I put off ‘tending to, And which T'll therefore have to do When I am old . Berton Braley. An impulsive motorist expresses his feelings to a more successful fellow motorist, a per- fect stranger, who has found a parking place. “T cau. my wife my ‘better half.” “Why?” “Because she’s always saying, ‘You bet- ter half that tire patched,’ and “You better half your tooth fixed,’ and ‘You better half this,’ and ‘You better half that’!” Sone or THE Arrican Suetk: Oh, won't you Pygmy for your boy-friend?—I Kaffir you in a big way! SO LONG—SEE YOU NEXT WEEK AMO, ¥$ *4000,000 Qilg’s Idea Sweeping the Country CEMEIY «(Ed. Note: Two weeks ago, Mr. }seac0000 Qincy Qilq, ’ wish- ing to do something || m00,000. magnificent for the 20 American Public, de- 7990909 cided to become a | S2000000 philanthropist. Hav- | [#0000200 ing no money to do }-300.000.00 this with, Mr. Qilq |, |-800,.00000 WH \ |W zoaee0c° has asked one mil- ||-$7,000.40 him a dollar cach. } i 348.67 Always apprecia- , carving a statute to the Goddess of Gen- foot block of strawberry jello. He promises to unveil this in the town that sends him lation. LaJolla, Cal., is now leading the race by the comfortable margin of ||| 100,000.00 lion people to send tive, Mr. Qilq is now Watch Us Grow! < erosity out of a ten- the most money in proportion to its popu- .000151°% over her nearest competitor.) Mr. Qilg Speaks for Himself So completely have I lost myself in the work on my jello goddess that I have not been to bed for more than thirteen nights. Occasionally I stretch out upon my studio floor, attempting to steal a wink or two, but the floor is so covered with jello chips that my breathing soon sets them into vibration. This makes me very dizzy and I awake, once more to tackle the difficult problem of the wings. The wings, as I wish to do them, should sprout long and with feathery doveness from the goddess’ fragile shoulderblades, but try as I will, I cannot get them to stick. Time and time again I have carved them successfully... but as soon as my Mr. Qilg at Work on His Statue back is turned, the jello shudders. The wings give way, slumping in a shapeless quivering mass upon the floor. Sometimes as many as twenty pair of wings slump off in a single day. But it is an ill wind that blows no good, I say to myself upon these occasions, and I promptly invite in a number of friends to a barbacue. Braised goddess wings creole aux champignons is the usual piece dg resistance, but when I am in a rush I sometimes simply chuck them into a pot as an Irish Stew. For dessert I serve what is left over with a slight dash of whipped cream, garnishing each with a few dainty sprigs of sliced banana. It was at one of these collegiate gather- ings that one of the girls invented the “Qincy Qilq Qocktail,” which has since become famous as the official campaign beverage. I am sorry now that I allowed this. If you examine the weekly contribu- tion list, you will find that not one of the bone-dry states has sent me a single dollar. And what is worse, the indignant citizenry of Kansas is putting up a clergy- man to run for millionaire against me on a prohibition platform. (Continued on page 30) comicbooks.com