Life, 1929-02-08 · page 38 of 44
Life — February 8, 1929 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising disguised as editorial content**—a common 1920s marketing practice. The main feature is a testimonial letter from cartoonist James W. Bright claiming Edgeworth pipe tobacco inspires his creative work. The "joke" (if satirical at all) is gentle: pairing the Romantic notion that artists need special conditions for inspiration (Shelley, Mozart, Schiller) with the mundane reality of pipe smoking as creative fuel. This appeals to male readers' aspirations toward artistic sophistication. The right column contains film criticism of what appears to be an Austrian drama ("Lena"), plus advertisements for Apollinaris sparkling water and Smith Brothers cough drops—typical Life magazine content mixing entertainment coverage with advertising. **No political satire is evident.** This is straightforward 1920s lifestyle marketing targeting middle-class male consumers, presenting pipe tobacco and branded products as markers of refinement and success.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
36 Life Cartoonist Now Draws New Ideas From Pipe Tobacco ‘‘Weds”’ his pipe to this one brand with wonderful results They say that every artist has a favors ite mood in which his best ideas are born: Shelley wrote easiest while toast- ing himself in the sun. Mozart com- posed more readily after a full dinner. Schiller worked best with his feet in ice water. And now comes a word from Mr. James W. Bright, a cartoonist (from Missouri, too!), who claims that he has derived more ideas from his favorite pipe tobacco — Edgeworth — than from any other prand. 303 North Union, Independence, Mo. June 24, 1928. Larus & Brother Co., Richmond, Va. Dear Sirs: Perhaps you would like to know in just a word or so how I am in partners with Edgeworth in a business way. By profession I am a cartoonist, who you probably know is called upon to create new ideas. While this is ranked as the hardest part of the profession, I have proved it may easily be mastered, if a person will but recline in any easy chair, light a pipe, and live with imaginative persons in the aromatic smoke clouds that will soon fill the room. Edgeworth has given me more ideas than any other brand of tobacco, so I “married” my pipe to it quite a while ago. The result has been wonderful. The more you use Edgeworth, the more you crave it—not as a drug, but as a wholesome pleasure. Complimenting the standard quality (which means more than the words signify) of Edgeworth, I am a devoted and profound user. Yours very respectfully, James W. Bright Other Pipe smokers from many parts of the world are continually writing to the makers of Edgeworth to say ow satisfying they find this favorite brand. A degree of affection for this tobacco seems to have grown up, a fondness that binds Edgeworth smokers hand in hand. Taking our cue from Mr. Bright, we offer to “marry” a generous samp! Edgeworth to the pipe of any lonely smoker who reads this ad- vertise- ment. Simply write your name and ad- dress to Larus & Brother Com - any, 16 S. 21st treet, Richmond, Va., and we will gladly send you, free of charge, gener- ous helpings of both Edgeworth Ready- Rubbed and Edgeworth Plug Slice. If you like these trial pipeloads you'll like Edgeworth wherever and whenever you buy it, for its likable quality nter changes. Both Edge- worth Ready-Rubbed and Edgeworth Plug Slice are sold in various sizes, from small, pocket-size packages, to handsome ‘humidor tins holding a pound, and also in several handy in-between sizes. On your radio—tane in on WRVA, Ri Bez er i, Wen tne ‘Standard Tame’ Feature: pressive face proves an inadequate me- dium for registering the sufferings of the much abused Lena, and, consequently, the picture never attains its potential pos- sibilities for depressing the public. Josef von Sternberg, the director, made a painstaking effort to depict the struggles of a peasant girl against the injustice of class distinction which existed in Austria- Hungary before the war. Lena is a country lass who gives her farmer boy friend the run-around and goes to Vienna to have fun. She marries an officer secretly, but promises never to tell as it would ruin his career. There is a child, and when Lena refuses to identify the father she is imprisoned on a charge of immorality and the child placed in an institution. The rest of the picture is devoted to her struggles through the years to regain her son and meet the legal expenses involved, and she accomplishes this just in time to have the war come along and take the boy away again. The one interesting feature is the in- timate picture of Viennese home life during the pre-war period. Miss Ralston has a hectic time trying to look miserable, but James Hall is in his clement as a thoroughly unpleasant Aus- trian officer. You feel like cheering when he commits suicide. In an effort to dispel the pall which has settled over the audience by the time the last doleful scene fades out, the synchron- ized orchestra breaks forth into a rollick- It bubbles forth from its health-giving spring, effervescent and delicious. The Finest Sparkling Table Water in the World Sole importers: Apollinaris Agency Co, Fifth Avenue at 42nd Street, New York ——— ing exit march, This, at least, is funny. Recommended for people who enjoy feeling depressed. I don’t. “Dreams of Love” ANoTHER one of those stories about the Prince of the teeny-weeny principality who is being kept off the throne by the bad (Continued on page 37) Paul ine I ord speaks on the Oth sense of the actress. YING in so many cities, in so ‘many different plays, I have ac- quired a sixth sense. I have come to sense coughs in the audience. I can feel them before I can hear them. “And each time a cough floats up from the audience I utter a fervent, silent wish—for the cougher’s sake aad for mine—that somebody handc:1t ” Reep a box handy always Se—Two kinds: S. B. (Black) or the new Menthol. In the opinion of many theater lovers she is ome of America’s greatest actresses a few Smith Brothers’ Cough Drops: They'll stop any cough—I know.” eee Unpleasant and dangerous coughsand colds — most of winter sicknesses— start right in the throat. Smith Broth- ers’ Cough Drops protect you! They soothe irritation and hoarseness, re- lieve cigarette-dryness — stop coughs! “Smith Brothers gel Wednesday 9 P.M, time on W. J. 2. chi comicbooks.com