Life, 1929-02-08 · page 41 of 44
Life — February 8, 1929 — page 41: what you’re looking at
What you’re looking at
This page contains a **cigarette advertisement disguised as editorial content**, featuring comedian **Eddie Cantor** (star of the musical "Whoopee"). The cartoon shows Cantor on stage complaining that audience members coughing in the front rows ruin his performance. Rather than directly criticizing the coughers, the ad pivots to a "solution": **Old Gold cigarettes**, which supposedly won't cause coughing due to their "heart-leaf" tobacco blend aged for smoothness. The satire is implicit: the ad exploits Cantor's real problem (audience disruption) to sell cigarettes by claiming they're a *remedy* for coughing—essentially arguing that if audience members smoked Old Golds instead, they wouldn't cough during the show. The tagline **"not a cough in a carload"** became famous advertising copy. This reflects 1920s-30s advertising practices when health claims for tobacco were legal and cigarettes were aggressively marketed as harmless or even beneficial. The page also reviews books and promotes Murine eye drops, typical magazine fare of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
auity, and horrid suspense. . which is all that anyone should require of a mys- story. a act Hews, rich, unscrupulous col- lector of works of art, is opposed by one Joseph, leader of London’s most danger- ous gang of thieves. Major Owston, ex-army officer, elects to help him to conquer Joseph, and gain the lovely Beatrice. A story like this attempts nothing but entertainment, and it succeeds. Frankly preposterous, it is nevertheless alluring and exciting. Because it is written by Oppenheim, Tue Treasure House or Martin Hews is Grade A. eee On My Way (Liveright), by Art Young, is a pleasantly rambling autobiography of the artist whose work is familiar to read- ers of Lire. Like its author, the book is genial, rotund, unconventional—and senti- mental. Art Young was sixty last month. For forty years, he has been cartooning around the country. Receptive, sentimental, he rubbed a lot of elbows. Mark Twain, James Whitcomb Riley, Eugene Field, P. T. Barnum, Jack London, O. Henry, Nast, Ingersoll, Keppler, John Reed, George Bellows—all receive attention. So does John Ames Mitchell, the founder of Lire, and the artists whom Young used to meet there. re It formal, impassive work from the hands of this artist who looks like a Senator, draws like Rockwell Kent and talks like a young irresponsible. By promising himself to would be too much to expect any eyes for old Ifyoureyes lack lustre and tire easily, rejuvenate them with Murine. This harmless lotion imparts a youthful sparkle to dull, weary eyes and makes them feel much stronger. RINE, Rp YOuR ' ‘EYES Life Eddie Cantor Premier American comedian starring im the glorious new “Whoopee.” ect eat a chocol write a little every day, Young got on mind, this informal presentation is prefer- able; it breaks up the stream of anecdotes. Not that these anecdotes aren’t interest- ing, for they are. Especially those concern- ing the “Masses” days, the old Greenwich Village, when rents were low and the Police Commissioner was not a resident. Recommended ¢ Mad Professor, by Hermann Sudermann. Liveright—A philosopher's struggle with life in a German University. Long and leisurely, Murder At Sea, by Richard Connell. Minton, Balch—Old reliable mystery ship stuff; entertaining ws opt, Hie Beane. by H. ¥. Preeman. 2 Rural life in England, magsiseen ved. One of the best two books of the years The Mad light an Old Gold paper what he thought and felt. To my|R 39 ‘Folks, how can I make Whoopee up here . . . when down in front ithe ‘coughers’ are whooping?” “Maybe the audience would be grateful if I stepped to the footlights some night and voiced the above protest about the “coughing chorus’ down in front. “But that wouldn’t be kind and it wouldn't be just. The cougher doesn’t cough in public on purpose. He can’t help it. It embarrasses him as much as it annoys his neighbors. “What he needs, to avoid that throat tickle, is an introduction to OLD GOLDs.” (SIGNED) not a cough in a carload? OLD GOLD Cigarettes are blended from HEART-LEAF tobsceo, the finest Nature Grows. Selected for ailkiness and ripeness from the heart of the tobscco plant. Aged and mellowed extra long In a temperature of mid-Jaly sunshine to insure that honey> Uke smoothness. . ee On your Radio...OLD GOLD PAUL WHITE- MAN HOUR ... Paul Whiteman, King of Jaz, and his complete orchestra, broadcasts the OLD GOLD hour every Tuesday, from 910 10 P. M., Eastern Standard Time, over entire network of Columbia Broadcasting System. d ey both! The Case of Sergeant Grischa, by Arnold Zweig. Viking—The other one. Grischa, simple peasant, ussian prisoner-of-war, versus the n nation. Not to be missed. The Magic Island, by W. B. Seabrook. Harcourt, Brace—Haiti, blacks, black magic, voodoo, The re- sults of investigation by a sympathetic white. My Life is in Your Hands, by Eddie Cantor. Herper's—True confessions of a comedian—and millionaire, Nights Abroad, by Konrad Bercovici. Century— Travelogue extraordinary, What it feels like in Paris, Vienna, etc. “Smmte when you say them words, stranger!” threatened the photographer as he snapped the model for a Pepsodent ad. Tuen there was the Scotchman who was so tight that he bought a round of drinks for the house. comicbooks.com