Life, 1929-02-08 · page 44 of 44
Life — February 8, 1929 — page 44: what you’re looking at
What you’re looking at
This page is primarily **travel advertising**, not political satire. It promotes Hawaiian vacations to American tourists via the Matson Line and Lassco Line steamship companies. The illustration depicts diving boys performing acrobatic dives—a romanticized image of native Hawaiian entertainment. The text emphasizes Hawaii's exotic appeal: perpetual summer weather, lei greetings, native songs, surfing, outrigger canoes, luaus, and golf courses. It promises escape from winter and Atlantic-crossing tedium. The ads stress accessibility: Hawaii is "only 2000 miles" away via Los Angeles or San Francisco ports, reachable in "four to six days," with packaged all-inclusive tours starting at $400-$500. The **cultural framing** reflects 1920s-era tourist marketing: Hawaii is presented as a romantic "enchanted island playground" rather than a U.S. territory with indigenous people. Native culture—songs, dances, fishing—is commodified as exotic entertainment for wealthy American travelers. The page embodies the era's colonial-era tourism that treated Hawaiian culture as spectacle for consumption.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Duvixe novs puuce from the rail of your ship .. . Lei-girls greet you with flowers... ‘As you step ashore, you feel that you are the discoverer of a new world where it is never winter or summer, but always June! There are new fragrances of ginger-flowers, lehua, plu- meria. New jewel colors in the water that caresses the coral sands. A new sense of re- moteness. 2... Tonight the lilting cadence of a low-voiced Hawaiian song may drift to the Janai of your smart hotel, on a breeze that is just as soft in winter as in summer. The torches of native fishermen will sparkle to you from a distant coral reef as you sit chatting with old chance- met acquaintances of the Riviera. How dif- Jerent it all is—and yet you found Hawaii in sous Sailings every Wednesday and every other Saturday over enooth seas on fast de buxe liners; also popular one-class steamers, es— glorious fun, Matson All-Expense Tours Include transportation, botels and sighteceing, See your travel agency or Mat- son Line; 21§ Market Street, San Francisco; $3$ Fifth Avenue, New York; 140 Se, Dearborn, Chi- cago; 1805 Elm Street, Dallas; $10 W. Sixth Street, Los Angeles; 1319 Fourth Avenue, Seattle; 8234 Fourth Street, Portiand, Ore. For beautiful illustrated booklet im colors and copy of “Teurfax” travel Euide, mail this coupon today 10... less time than it takes to cross the Atlantic! Golf courses everywhere —along the sea, up in rainbow-festooned valleys, even one where the steam from awesome Kilauea Vol- cano drifts across the greens. Every day you go swimming, surfboarding or outrigger-canocing; motor to colorful beaches, stupendous canyons, and volcanic wonderlands. You enjoy deepsea game fish- ing; the native /uaus and ancient bulas; the Oriental bazaars ; the little cruises among the HAWAII Jourist BUREAU MNome—______ of ddres. islands of Kauai, Oahu, Hawaii and Maui. And best of all, perhaps, the long days and evenings of dreamy, delicious laziness among all the luxuries of the world-famed hotels. Stay long enough to see it all! Hawaii is only 2000 miles (four to six days’ delightful voyage) from the Pacific Coast; and all-inclu- sive tours range upward from $400 or $500 including all steamer fares, and hotels and sightseeing for two or three weeks ashore. De luxe accommodations, also, that are equal to those of Europe's most renowned resorts. Hawaii is a U. S. Territory, and travel agents everywhere can book you direct from home, without formalities, via Los Angeles, San Francisco, Seattle or Vancouver, B.C. Ask your local agent for more information today. xs a8 | LASSCO LINE From (6s fagelet lings every Saturday over the delightrul Souther mate Lassco luxury liners and popilar cabin cruisers, De luxe accommodations; also economy tours on al expense ticket or at Loe Angeles Steamship Company offices; 75 South Broadway, Los Angeles; sos Fifth Ave., New York; 140 South Dearborn, Chicago; 1329 K. Bidg., Dallas 685 Market San Francisco 119 W. Ocean Ave., Long Beach, 217 East Broadway, San Diego, Calif. ry 2 P. 0. Box 3615, San Francisco; P. O. Box 373, Los Angeles; or P.O, Box 2120, Hlonolula, Hawaii comicbooks.com