Life, 1929-02-15 · page 3 of 44
Life — February 15, 1929 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Cadillac luxury car advertisement**, not political satire. The page promotes the La Salle automobile model through decorative illustrations showing affluent leisure activities—tropical settings, fashionable people, and glamorous lifestyle scenes. The ad emphasizes that La Salle shares prestige with Cadillac while offering "vital new features" and safety advantages over competitors at higher speeds and in congested traffic. It positions the car as accessible luxury, priced from $2,295 to $2,875 (compared to Cadillac's $3,295-$7,000). The decorative vignettes are not satirical commentary but lifestyle imagery designed to associate vehicle ownership with wealth, sophistication, and social distinction—typical advertising strategy of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The very essence of beauty, chic, smartness and luxury La Salle confers upon its possessor the prestige, immaculate individuality | and distinction inherent with every Cadillac-built car. This is so generally conceded and so obvious as to be almost acommonplace. Of far greaterimpor- tance, however, with prevailing high speeds and congested traflic, is the fact g thar La Salle shares with Cadillac those vital new features which make these two cars the safest obtainable. De luxe Fisher and Fleetwood coach- work render La Salle—with the sin- gle exception of Cadillac itself—the b most luxurious motoring in the world. + La Salle is priced from $2295 to $2875; Cadillac $3295 to $7000—all prices | f. 0. b. Detroit. Cadillac-La Salle dealers welcome business on the Gen- eral Motors Deferred Payment Plan. CADILLAC MOTOR CAR COMPANY, DIVISION OF GENERAL MOTORS, DETROIT, MICH.,,OSHAWA, CANADA comicbooks.com