Life, 1929-03-01 · page 27 of 36
Life — March 1, 1929 — page 27: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not a political cartoon. It promotes Eastman Kodak's home movie camera system to the American middle class. The page shows four people sledding down a snowy hill—a leisure scene representing the "days that you want to remember." The ad's pitch is straightforward: purchase a Ciné-Kodak camera to film winter activities (sledding, skiing, skating) so you can relive these moments indefinitely through home projection. The social context reflects **interwar consumer culture**: the assumption that families with disposable income should document and preserve their recreational moments. The ad emphasizes ease ("no special skill necessary") and accessibility, positioning home moviemaking as a democratized version of professional cinema. Notable is the mention of **Kodacolor film**—color home movies were a cutting-edge luxury. The $140 price tag (substantial for the era) indicates this product targeted affluent consumers. There is no satire or political commentary visible—this is a straightforward commercial appeal to nostalgia, family bonding, and technological progress.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Days that you want to remember! D&T it seem a pity to let this season's fun slip into the shad- owy corners of memory? Must that happen? Is there nothing you can do to prevent it? How would you like to be able to re- live... at amy moment you wish... many of the good times that this winter is bring- ing you? Perhaps there are toboggan parties. Perhaps you are skiing or skating or hik- ing on snow-shoes. Maybe your chief delight is a good old-fashioned sleigh- ride. And how easy it is to get enthusi- astic about these sports when congenial friends enter into them with you. Prob- ably a long while has passed since you enjoyed yourself so much. The lasting thrill of movies! But the best of friends must separate ang good times pass, never to return. Carry a Ciné-Kodak with you. Take movies of these happy moments. Then as long as Caught forever in a wonderful movie that you make yourself you live this winter's high spots may be repeated as often as you wish, Your Koda- scope will project them on your own silver screen as you sit in your own living room. Once you have taken Ciné-Kodak home movies, the days that you want to remem- ber are impossible to forget. No special skill is necessary. With the Ciné-Kodak, home movies are no more difficult than snapshots. You send your films to us for developing, the cost of which is included in the price you pay for them. Everything has been made easy. Unbiased by the precedents and prejudices of professional cinema camera design, the men who made still photography so sim- ple have now made home movie making equally simple for you. Movies in COLOR! They have gone further. Today, another Eastman development — Kodacolor — en- ables you to make home movies in full color. With the Ciné-Kodak .1.9, a filter and Kodacolor Film, you make the most beautiful Jiving portraits of your family and friends. You simply use a color filter when making or projecting Kodacolor. Ciné-Kodak Simplest of Home Movie Cameras All this and more the Ciné-Kodak -home movie outfit brings you. For instance, you are not limited to the films you take yourself. Kodak Cine- graphs, 100-, 200- and 400-foot reels of comedy, travel and cartoons, are avail- able at your dealer's. They cost $7.50 per 100 feet and become a permanent part of your film library. Go now to any Ciné-Kodak dealer and ask him to show you a home movie outfit —Ciné-Kodak, Kodascope and screen. Such an outfit may be had for as little as $140. Also use the coupon for a booklet that gives more of the details. EASTMAN KODAK COMPANY Dept. 199, Rochester, N. Y. Please send me, FREE and without obliga tion, the booklet telling me how I can easily make my own movies. Name____ = Address__ City. comicbooks.com