Life, 1929-03-01 · page 3 of 36
Life — March 1, 1929 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Timken Roller Bearings advertisement** from Life magazine (March 1, 1929), not political satire. The ad uses humor to promote Timken bearings for automobiles. The cartoon depicts a dramatic car crash scene—a vehicle has flipped upside-down after what appears to be a collision or accident. The joke advises consumers to "avoid upsets" by purchasing "Timken-equipped" cars. The ad's copy sarcastically suggests that if your car is Timken-equipped, it will handle "thrust, shock, torque and speed" to protect against such disasters. The humor targets car buyers by implying that without Timken bearings, accidents and "upsets" are inevitable. This reflects 1920s advertising practices: using exaggerated scenarios and gentle mockery to sell automotive safety components.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
/NOID UPSETS SAY ~ EQUIPPED" TART right and land right-side-up on long economical mileage. Just ask (with a rising inflection) —Is al | Timken-equipped? —And if it is, you cover all the technical) ~ points such as protection against thrust, shock, torque and speed. You get these exclusively combined advan- tages —Timken tapered construction, Timken POSITIVELY ALIGNED ROLLS and Timken electric steel. Buy something more than a smart looking car—be a smart carbuyer and insist (mildly Tapered yet firmly) on “Timken-Equipped”. TI MKE Roller THE TIMKEN ROLLER BEARING CO. BEARINGS CANTON, OHIO TAFE) Pabuanad Wouliy GF Life PUDRLLIGS Com paapT a9e Mla dices AGES NESNGIC NEY SoG cn BOVE NUIT EG SE Ley Published Weekly by Life erage he Company, $98 Madison Ave., New York, N. Y. Sabserl tion, $5.00. Vol. 93, No, aaly. March 1, 1929, Ent'd as Ind Class Matter New York, June jew York Post Office, under act of Kove 3, 1879. rintedin U.S.A, Ent'd as 2nd Class Matter at the Post Office at Cleveland, Ohio. Raed Bs 2nd Gas Matter at the Post Office Dept., Canada. Copyright 1929, Life Pub. Co., in ‘U: S., England and British Possessions. comicbooks.com