Life, 1929-03-01 · page 32 of 36
Life — March 1, 1929 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content consists of three commercial advertisements: 1. **Sir Walter Raleigh Pipe Tobacco**: Uses a historical reference to Sir Walter Raleigh (who popularized tobacco in England) to market a "milder" smoking mixture. The ad emphasizes quality leaf and careful aging. 2. **Apollinaris Sparkling Water**: Markets itself as the finest sparkling table water, bottled with "natural gas." 3. **Bayer Aspirin**: Reassures consumers about safety, emphasizing it causes no heart damage—a significant concern in this era before modern drug testing standards. The smaller middle section is a book review column discussing poetry collections by Rebecca McCann and novels by Sheila Kay-Smith and Fannie Hurst. There is **no political cartoon or satire** on this page. It represents typical 1920s-30s Life magazine content: advertising mixed with literary criticism, reflecting commercial interests of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IES | "Who Discovered Mow Good a Pipe Gan Be” ELL, milder than what you've been smoking. Milder, and mellower, and for two perfectly good reasons: it’s choice leaf and it’s aged more carefully in the warehouse. Result, Sir Walter’s favorite smoking mixture hassomuch genuine distinction of flavor and fragrance that sophisticated pipe smokers are prompt to recognize it and grow enthusiastic. LIMITED OFFER (for the United States only) ] Ifyour favorite tobacconist does not carry | Sir Walter Raleigh, send us his name and addres. In return for this courtesy, we'll} be delighted to send you without charge | a full-size tin of this milder pipe mixture. Dept. 94, Brown and Williamson Tobacco Corporation Louisville, Kentucky SIR WALTER RALEIGH Who discovered how good a pipe can be It’s milder The New Books Poetry is decidedly not one op of my weaknesses. I con- Perry § aS 2 ess to a scant appreciation Githens of thyme and rhythm. Then, too, poets are prone to be over- Tt is too easy to sneer, “What However— Bitter Sweet Poems (Covici, Friede) by Rebecca McCann are well worth the while of any. prose fanatic. Possibly one of the lighter verses makes me feel this way because it gives apt expression to a pet theory. It’s called, SOME LADY POETS They never grow old, and they're at ways in lore, tnd their feelings are pagan and wild ish, Those permanent girls with their faces massaged, tnd their voices impulsively child ich Rebecca McCann was best known through her syndicated “Cheerful Cherub”, This collection of her un- published serious work was made af- ter her death a year ago. There is hardly a page that doesn’t present some bright, swift thought. Rich stuff, this, and satisfying, its frugal wording packed tight with meaning, and with beauty. Tue Vittace Doctor (Dutton), by Sheila Kay-Smith, is a great book that doesn’t quite come off. For some reason, the storied struggle of Doctor Green, his country practice and his country marriage, fails to do justice to the promised greatness of the theme. I couldn't forget “Arrowsmith.” Procession (Harpers), by Fannie Hurst, is a group of five long short stories in the usual Hurst manner. That is to say they are dramatic, de- tailed, and heavy with that “slice-of- life” feeling. Not for one minute are you allowed to forget that Fannie Hurst is “the highest paid woman writer in the world”, or whatever it is they call her in the syndicate blurbs. She puts on a very dazzling exhibi- tion of word juggling which you will be perfectly content to watch, but which leaves you with rather a flat feeling in the mental stomache. Its Bubbling Effervescence 4S ya It is bottied only with its Own Natural Gas The Finest Sparkling Table Water in the World Sole Importers: Apollinaris Agency Co. Fifth Avenue at 42nd Street, New York You did Right / It is always safe to give a Bayer tablet; there is not the slightest harm in gen- uine Aspirin. The doctor can assure you that it has no ill effects on the heart. And you probably know from experience that Bayer Aspirin does ban- ish all sorts of pain in short order. Instant relief for headaches; neuralgia, neuritis. Rheumatism, too. Nothing like it for breaking up a cold. At all druggists, with proven directions ¢m closed. CPASPIRIN Aspirin is the trade mark of Bayer Manvfactam ‘Of Monoaceticacidester of Salicylicacid comicbooks.com fe an ee ee ae