Life, 1929-03-08 · page 2 of 44
Life — March 8, 1929 — page 2: what you’re looking at
What you’re looking at
This page is **not satire or political commentary**—it's a straightforward automobile advertisement from the 1920s era. The ad promotes two cars made by Stutz Motor Car Company: the Stutz and the Blackhawk. It emphasizes engineering achievements from 1926, particularly an eight-cylinder overhead camshaft engine. The accompanying illustration shows a sleek sedan in profile against an Art Deco-style background. The text highlights modern features like the "Noback" safety device (prevents rollback on hills), a gasoline pump system, and brake improvements. Pricing ranges from $3,395 to $2,955, positioning these as premium vehicles. The decorative box illustration references pyramid construction ("It is easier to tip over a pyramid..."), likely comparing structural engineering to automotive design. This is purely commercial marketing, not editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
stTutz CLIMAXING A GREAT WITH When in 1926 the Stutz Motor Car Company of America brought out its record-making eigh cylinder overhead camshaft engine, the conviction was strong that it had produced the finest car in the country. But that outstanding engineering achievement has been continually improved by time’s hand testing. And so today, as a logical development, we announce a still greater Stutz—also an entirely new compan- ion car, selling for about a thou- sand dollars less, the Blackhawk. Two surprising examples of real modernism in making—thor- oughly practical advancements designed to meet the changed motoring conditions of today! Of course both have low weight, worm drive, safety glass all around, steel “side-bumper” run- ning boards, bodies by re Baron TWO SPECIALTY IT IS EASIER TO TIP OVER A PILLAR THAN A PYRAMID, STUTZ WEICUT 1S PYRAMIDED ——— ACHIEVEMENT CARS and Weymann—all important factors that have gone to make Stutz fame. But now— The low-weighted Stutz and the low-weighted Blackhawk have four speed transmis without which no car can, we | modern. ions, ve, be truly They have a remarkable and exclusive safety device, the “Noback,” which automatically prevents back rolling on hills. They havean unique gasoline pump which deliversa uniform mixture to the carburetor under all conditions —and a brake equipment giving de-celeration heretofore unknown. A climax! The Stutz now retails for $3395 to $6895—Blackhawk $23 $2955—f.0.b. factory. Equip- ment, other than standard, extra. Here is a great achievement! STUTZ and BLACKHAWK MOTOR CAR COMPANY OF AMERICA, INC., INDIANAPOLIS, IND. comicbooks.com