Life, 1929-03-08 · page 40 of 44
Life — March 8, 1929 — page 40: what you’re looking at
What you’re looking at
This page primarily contains **advertising and book reviews** rather than political cartoons. The main cartoon (top left) by Perry Githens shows a man in formal attire sitting in an oversized chair, captioned "New York Life Further Sinecured." The satire mocks how modern conveniences have eliminated effort from daily tasks—here, the man's exaggerated posture suggests leisure and ease. The accompanying text discusses the Sunkist Jr. electric orange squeezer, which transformed orange juice from difficult manual labor into effortless convenience. The joke is that modern life has become so streamlined that even the smallest tasks require no exertion. The bulk of the page features advertisements (Sunkist Jr., Lyon Steelart folding furniture, Panama Pacific cruise line) and book reviews of contemporary 1920s fiction, including *Humdrum House* by Jeannette Phillips Gibbs—a domestic novel about suburban marriage and women's social roles. The cartoon's satire targets the American consumer culture and technological optimism of the era, gently mocking how convenience appliances promised to eliminate all effort from modern life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
38 ‘aly I tle GDEED pee Mecdows) won't let. Sergiy oe Cro fe ar We aan ? a Lirther sinecured “ORANGE JUICE used to be about the most difficult thing to obtain of all our national drinks, or ingredients thereof... it had to be squeezed by hand! This made it almoSt pro- hibitory!" ‘Thus reminisced a fatigued New Yorker lately. “But now,” he continued, “orange juice has become as easy to fc as any drink you care to name. The ele@ric home orange squeezer now makes squeezing a sinecure.” ‘Tis true. Sunkist Jr. makes orange ueezing not only easy, but exciting, enter- taining and educational. (As you squeeze, you may study centrifugal force, or you may read the latest number of Life.) Simply slice an orange o¢ a half bushel of them (for all we care) and touch each half portion for an infinitesmal moment to the whizzing cone of Sun- KistJr-and ¢ juice is produced $4495 as if by... shall we Fb how ic, stores—or mail the device is strong, sturdy, handsome, standing 10 in. high, weighing 6lbs. When you are next seized mith coupoa clipping, cli; this one. Sunkist Jumior fi UICE trator {Mail to distribution office nearest your bome} Ceitoreia Fruit Growers Exchange 0] New Yornscaty, Div, 2408, 204 Prankiia Street 1D cateage, B., Dir, 2402, 900 North Prank Street G Use Anewies, Cal, Div. 2408, Box 690, Station “C'* i preet, de yeas st Moora endr ter $14.98 on The New Books Last week, The Modern Li- P brary made an announce- TTY ment which will gladden the Githens nostrils of every inveterate odd-moment reader from Key West to Nome. That excellent pocket edition of modern classics is coming out in a new binding. The ever smelling oil- cloth has been replaced by a fine, silky, balloon fabric comforting to the touch, and warranted absolutely odorless. Replacements in the list of 150 ti- tles are almost complete and additions will be made monthly. Most of the best authors are represented, and the publishers deserve credit for considerate editing. If some of the more bawdy books have been rendered slightly less vigorous, it must be remembered that this is not a private printing. The substance is there, and 99 44/100 per cent of the spirit. Humorum House (Little, Brown), by Jeannette Phillips Gibbs, is worth your while for its apt survey of small town monotony. Perhaps I should say household monotony, for this particu- lar disease is not confined to the Spring- fields and Emporias. From a rather amateurish begin- ning, the story of Margaret and Don Underhill, their complaisant married state, their children, duties, and yearn- ings, opens out into a work of com- mendable thoroughness. Annoyed by the details of living, Margaret goes off to New York, to find herself, as they say. In her absence, Don discovers what Margaret already knew ... that his secretary was in love with him. In New York, Mar- garet discovers the joy of social work, and, gaining the greatest thing that city has to offer—the mental ability to lead her own life—she returns to Ralton, husband, home, and children. Defiant of neighborly opinion, she cuts short excited questionings, tele- phonings, marketings, and devotes her surplus energy to building up a settle- ment in her own home town. Thus she regains her husband’s interest, the secretary resigns, and all is delightful and unsullied. Humdrum House is less the triangle novel than the treatise. Mrs. Gibbs’ mission is the diagnosis and cure of a sample case of Housewives’ Complaint, sometimes known as the oh-dear- what'll-we-have-for-dinner blues, It is VN hy STEELART Vi M:Whitehead STUDIO “My studio in the Hotel SS ——_ Vanderbilt is furnished with Lyon Steelart Folding Tables and Chairs,” says Mr. Wilbur C. Whitehead, noted bridge autho: “The tables are absolutely rigid and beautifully finish nd the chairs are extremely comfortable.”... Steelart Fold- ing Tables and Ch: the newest in smart bridge furniture, are available in twelve dis tinctive color designs, Write for colorful booklet, with introduction by Mr. Whitehead LYON METAL PRODUCTS, INCORPORATED 30 Madison Ave. Aurora, Mlineis LYON STEELART Folding Tables and Chairs 13 DAYS NEW YORI CALIFORNIA via HAVANA and the DANAMA CANAL Fortnightly saili between New York and San Diego (Coronado Beach), Los Angeles and San Fran- cisco on the NEW Virginia and California (largest American-built steamers) and the popular S. S. Beagolie. A third new ship, the S. S. Pennsylvania, now under con- struction, will be ready next Fall. Many suites de luxe and rooms with bath. Autos accepted uncrated as baggage. SHRINERS! ELKS! Ask about special tours (one way water, one way rail) arranged for the National Conveo- tone at Los Angeles in June and July. Be rr ne Ponoma facifie fine INTERNATIONAL MERCANTILE MARINE COMPANY comicbooks.com