Life, 1929-03-08 · page 6 of 44
Life — March 8, 1929 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire**. It's a Metropolitan Life Insurance Company promotional piece disguised as public health journalism. The illustration titled "The 'Left-behinds'" depicts a family scene where a businessman has contracted tuberculosis, leaving behind his wife and children—a scenario insurance would protect against. The accompanying text presents a cautionary case study: a young businessman with tuberculosis must abandon his business for sanatorium treatment, raising concerns about his family's welfare and whether his children have been infected. The "satire" is implicit: the ad uses fear and social anxiety (breadwinner illness, family abandonment, childhood disease) to motivate insurance purchases. The message conflates tuberculosis prevention education with Metropolitan Life's financial products, presenting insurance as part of public health infrastructure.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SHORT time ago a promising young busi- ness man, happily married aed the father of two children, one seven and one nine, showed unmistakable signs of failing health. His doctor suspected the cause at once. A searching examination confirmed the doctor's suspicions. Tuberculosis. He was ordered to give up his business immediately and go to a sanatorium for proper treatment and care. An uncle of the young man was greatly shocked when he heard the report. It didn’t seem possible that it could be true. He asked for the evidence. They handed him x-ray photographs which showed that his nephew's lungs were seriously affected. The uncle asked permission to show the photographs to his own doctor. When that doctor saw the photographs he said, “The right thing was done. Your nephew will probably get well. Now, what have youdone for the man’s family, especially the children? Have they been examined? You have no time to lose. While tuberculosis may not have made any seri- ous inroads on their health as yet, it is hardly conceivable that his wife and children are entirely free from infection. An appearance This year there will be a great forward step in the battle against tuberculosis. Efforts will be made to protect “the others”—the family and friends of the stricken person— even before the signs of tuberculosis show themselves, but while the disease may be latent. Organizations for the prevention of tuberculosis—na- * 4 tional, state and local—will warn people of the infection which may follow living in the same household or asso- - ciating with one who is suffering from tuberculosis. = NGL a Se ; a behinds” of ruddy health does not exclude the possibility of tuberculosis.” Every child who at any age has had prolonged ex- posure to tuberculosis should have an immediate, thorough physical examination, especially including the tuberculin tests and x-ray photographs, to deter mine whether or not active or latent disease is pres- ent. While tuberculosis usually attacks the lungs, it may attack any part of the body—eyes, ears, nose, throat, glands, joints, bones or vital organs. It is now believed that many cases of tuberculosis in adults are the direct result of infection in childhood. The germs may have been taken into the body when the person was very young and have remained dor- mant for many years. Boys and girls who are apparently healthy may have latent tuberculosis; without a sign of in- fection—no cough, no loss of weight, good color. But years later, when some extra strain § is put upon the body, the symptoms appear— loss of weight, persistent cough, “indigestion” and fatigue. When every child is properly fortified against the ravages of tuberculosis, the final victory over this deadly enemy will be in sight. ———— rie Their action-inspiring slogan, “Early discovery—Early recovery,” will Be displayed on billboards, car cards and banners all over the country. By checking tuberculosis in its earliest stages, before the = germs have had time to destroy bone or tissue, tens of thou - ands of lives can be saved. Send for the Metropolitan's booklet, 49-F— “Tuberculosis”, It will be mailed free oa request. HALEY FISKE, President, METROPOLITAN LIFE INSURANCE COMPANY~NEW YORK Biggest in the World, More Assets, More Policyholders, More Insurance in force, More new Insurance each year comicbooks.com