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Life, 1929-03-22 · page 30 of 36

Life — March 22, 1929 — page 30: what you’re looking at

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Life — March 22, 1929 — page 30: Life, 1929-03-22

What you’re looking at

This page is primarily **advertising and light humor**, not political satire. The main elements are: **Advertisements:** - Hodgson Houses (prefabricated vacation homes), Franco-Belgique Tours (European travel), and Old Town Canoes dominate the page - These target affluent readers seeking leisure activities **Humor:** Two brief jokes appear: 1. A "bore" who takes long walks; his host sarcastically suggests another walk 2. A woman looking "blue" because her fiancé married someone else—a play on emotional versus marital disappointment **Book Review:** A column critiques the difficulty of finding fresh descriptive language for books, using *The Cradle of the Deep* by Joan Lowell as an example. The reviewer notes publishers exhaust superlatives on dust jackets, leaving critics without adequate vocabulary. **Context:** This reflects 1920s-30s consumer culture and leisure industry advertising aimed at the middle-to-upper class. The content shows how Life balanced commercial interests with satirical commentary on contemporary life.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

IF TODAY YOU HAVE THE SITE AND THE IDEA in a short time you can have your summer home—comolete! - You wouldn't want an umpty-seven room palace for your summer play-home, The servant problem is bad enough as it is. But you can have an attractive summer home in your favorite vacation spot . . a home invitingly simple, perfect in taste ~.. and you can toss over your shoulder the cares and worries of building, and be ready to move in almost before you know it. Have you considered a Hodgson House? So many people of means have chosen Hodgson Houses for their vacation lodges and homes. For in their simple dignity of plan, and graceful harmony of line and contour, they are architecturally “at rest” in the most picturesque surroundings, Physically “at rest” in the most strenuous weather. Comfortable, durable, hospi- table, roomy — and th at any time without spoiling the plan. H ODGSON Houses We use the finest materials, such as cedar and Douglas fir, in building the sec- tions of Hodgson Houses. These sections are shipped to you, carefully finished ready to erect, Contractors, sub-contrac- tors, estimates, litter and confusion—all are eliminated when you put up a Hodg- son House, It can be erected very quickly by local labor. Or, if you prefer, we will send a Hodgson construction foreman to supervise the whole job. Among the variety of plans in the Hodgson booklet you're sure to find one that fits the picture you have in mind. Send for the free booklet L. It also shows and prices furnishings, garages, bird houses, dog kennels, arbors, poultry- houses, etc. Write to E. F. Hodgson Co., 1108 Commonwealth Ave., Boston, or 6 East 39th St, New York City. Also a branch office at Bradenton, Florida. “IL took a long walk yesterday,” said the bore. “Take another, old man,” said his host. “It will do us both good —Tit-Bits. | Escorted Tours Write FRANCO: BELGIQUE Tours Co.,dne. 551 FIFTH AVENUE NEW YORKCITY > CHICAGO LOS ANGELES-SAN FRANCISCO “Elizabeth has been looking pretty blue lately.” “Yes, her fiance just got married.” Everybody's Weekly. Solve the mystery of quiet waters Turer is a mysterious lure in the soft, ripple of shadowed waters. Let the gentle witchery of streamland lull you into understanding. Drift from sunlight into shade float through moon-mellowed pools. Solve the mystery of quiet waters—in an Old Town, You'll appreciate the graceful trimness of Old Town Canoes. They're patterned after real Indian models. Light and perfectly balanced. Durable too. Priced as low as $67. From dealer or fact Write today for free catalog. It shows and many light, water-tight models, Paddling, sailing and square-stern canoes, extra-safe Sponson mod els, dinghies and sturdy family boats. Also speedy craft for outboard motors—racing step planes and hydroplanes, Old Town Canoe Co., 1933 Middle Street. Old Town, Maine “Old Town Canoes” The New Books It is getting harder and harder to find words for describing books. You can’t go on and on te- ferring to autobiographies as “great human documents”. To make the situation worse, pub- lishers have gotten into the habit of using all the best words themselves on the jackets and the advance notices, The poor reporter is thus left holding the remainder of the dictionary con- taining a few conjunctions and cuss words. So when a really big book comes along, there are no big words to describe it. Take, for instance, the March selection of the Book of the Month Club: Tue Crapte or tHe Deer (Simon Schuster), by Joan Lowell. Here is a good book that even looks like a good book. Before you've read a word of it, you can tell by the blue duck covers, the map end-papers, and the perfect illustrations that you are going to like it. Yes, I know, you can’t tell a book by its cover. But while a lot of good books are shuffled off between inferior covers, no pub- lisher is going to put a special bind ing on an inferior manuscript. Not for 75,000 copies, which is just the first edition of this particular opus. Perry Githens With that many copies lying around. the book is going to be talked about. People will be asking one another, “Do you believe she really had all those adventures, lived all that life Well, believe it or not, The Cradle of the Deep is worth reading just for the way it’s written. Personally, I don’t give a damn whether Joan Lowell really saw al! those things or not. I'm satisfied be cause T spent an extremely lively eve ning reading about them. Tt is only seven years since Joan Lowell has been wearing shoes and stockings. Before that, she lived for seventeen years on her father's schooner, which she boarded at the age of eleven months. Slung in a hammock of canvas, she was fed on goat's milk, until the goat was removed by a flying hatch cover From then on, she ate ship's fare. lived a sailor’s life. The time was the early nineteen hundreds, when the romantic islands of the South Seas were yet untouched by the talking pic- tures and undiscovered by Frederick O'Brien. Some of the islands visited comicbooks.com