Life, 1929-04-12 · page 38 of 44
Life — April 12, 1929 — page 38: what you’re looking at
What you’re looking at
This page contains a **travel advertisement for French Railways** (left) and **book reviews** (center/right), with commercial ads interspersed. ## The France Travel Ad The large advertisement uses a common marketing appeal of the interwar period: encouraging Americans to experience "authentic" France beyond Paris. The copy emphasizes scenic routes, historical sites (châteaux, the Loire Valley), and the lifestyle associated with French sophistication—recreating "the splendor of Old France" and understanding "the secret of the chic Parisienne's verve." The implicit message reflects 1920s-30s American cultural anxiety: merely seeing New York doesn't make one cultured; one must travel to Europe (specifically France) to gain genuine sophistication and refinement. ## The Book Reviews Reviews of detective mysteries reflect the period's popular Crime Club series. These are straightforward literary notices with plot summaries—typical middlebrow magazine content of the era. ## The Advertisements Side advertisements include **Carbona Cleaning Fluid** and a **dandruff remedy**—everyday products marketed through bold typography and health/appearance appeals characteristic of Depression-era advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Don’t see Paris and go home this year ...see France! What would you know of America...if you'd only seen New York?.... By train... by auto- bus...this year, see France!... Take the route des Vosges, cool even in summer... forests, eky-high pastures, snowpeaks on the horizon +++Or the route de Jura...gorges, cascades, tree-covered plateaus with vineyards smiling on the western slopes....Travel through Brit- vitness a pardon, understand the sea ip down the Loire Valley and recreate splendor of Old France from those mag- nificent chateaux.... Make the rounds of the smart “cures” in Auv secret of the chic Parisienne’s verve... the Gorges du Tarn...grottoes and rivers un- derground, the thrilling passage on a rush- ing stream between colossal cannon walls... Cross the Alps, Napoleon-wise...passes, lost villages, stupendous glimpses valley-ward, lone churches, set so high their spires touch heaven....Take the Pyrenees in your stride «--glaciers and peaks, aerial resorts of super- smartness all year ‘round....Skirt the Medi- terranean, flitting from one gay beach to the next along the Grande or the Petite Corniche .-.or on to Corsica in the blue Mediterranean. Information and literature on request RAILWAYS OF FRANCE General Representatives INTERNATIONAL WAGONS-LITS, 701 FIFTH AVENUE, NEW YORK, OR ANY TOURIST ACENCY Life The New Books (Continued from Page 34) hold on you, and you are not likely to forget Nancy and her inescapable heritage. Footprints (Crime Club $2) by Kay Cleaver Strahan, rings up the curtain on a new type of detective story. For onc thing, this unusual book is excep- tionally well written. To read it is an intellectual adventure. The characters are three-dimensioned and carefully drawn. The solution is logical. Richard Quilter, one of a close-knit pioneering family, is found dead in his bed, shot through the chest. From the window dangles a snow-covered rope. There are no weapons in sight. There are no footprints in the fresh fallen snow outside. For twenty-eight years, the mystery hangs over the heads of the Quilters. One of them is secretly convinced that he killed his father in a moment of blankness. To save his reason, a crime- analyst consents to attempt a solution. With only a series of letters written at the time as guidance, the problem is solved. The thing is deceptively simple, but you are likely to become so | involved in the physical, tangible clues, that you will overlook the invisible | key. I will give you one hint: the solu- tion of the main problem hinges on the solution of what amounts to an algebraic equation of character. Tue Layton Covrr Mystery (Crime Club $2) by Anthony Berke- ley, is a detective story cast in a more familiar mold. Roger Sheringham, whom you may have met in The Silk Stocking Murders, decides that the death of his host, one Victor Stan- worth, found shot in the library with a gun in his hand and all doors and windows locked, was not suicide, but murder, and sets about to prove his case. If you are at all astute, you may be able to apply the old “least sus- picious character” theory with consid- erable success. Again, one hint: the author is honest with you; a most im- portant clue is made available in the first ten pages. Avtuor: “May I have some further details about this magnificent estate you offer for sale?” Acent: “Do you wish to buy it?” “No; but I think I can use your glowing description of it in my new novel.” —Pearson’s. ‘This adv. suggested by Chick Zachiegner, Alfred, N.Y. It you bave a and ‘original ides “Doggone, I didn’t read the Label! That Cleaning Fluid was Inflammable! Next time I'll demand- CARBONA Cleaning Fluid CANNOT BURN CANNOT EXPLODE absolutely safe!- Removes Grease Spots Without Injury to Fabric or Color Does it Quickly and Easily 20* BOTTLES Pati Ss Products Co., 902-904 W. 26th Bt., N.Y, A Sure Way to End It There is one sure way that never fails to re- move dandruff completely, and that is todissolve it. Then you destroy it entirely. To do this, just apply a little Liquid Arvon at night before retiring; use enough to moisten the scalp and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and two or three more application will completely dissolve and entirely destroy every single sign and trace of it, no matter how much dandruff you may have. You will find, too, that all itching of the scalp will stop instantly and your hair will be lustrous, glossy silky and soft, and look and feel a hun- times better. You can get Liquid Arvon at any drug store, and a four ounce bottle is all you need, pte simple remedy has never been known t? comicbooks.com