Life — April 12, 1929 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Te cat nis © Life [20k what SPALDING has done to the STEEL SHAFT removed vibration making its use desirable in irons givenit, for the first time, the sweet feel of the finest hickory and here's the secret of its sweetness P...... like thousands of golfers, you have found that the steel shaft has a very sweet feel in a wooden club— and a very sour feel in an iron. Perhaps you have also found that a steel shaft drives a ball straighter. If so, you have probably prayed for a set of stecl- shafted irons that would have the same sweet feel as your woods. Until now, how- ever, you have never been able to find such irons. Do you know why? Here is the reason. When the head of a steel-shafted iron hits a golf ball, the vibra- tion from the shock of the blow must go somewhere. If the metal of a steel shaft is in direct contact with the metal of the clubhead, a perfect conductor is formed for this vibration. So it races up the shaft, into The New CUSHION 4 your fingers, and kills all sweetness of feel. Every golf expert has recognized this one weakness of the steel-shafted iron. But it remained for Spalding to overcome it. And after two years of effort, Spalding now offers to the golfing world the first set of irons with steel shafts that are as sweet in feel as the finest hickory. There's not a trace of yibration in them, thanks to Spalding’s exclusive new construction, the **Cushion-Neck.”” KRO-FLITE Regntered Sets Wf Relased Clube Sold in sets only, Sold one at a time. How she “‘Cusbion-Neck"” Baffles Vibration Atno point, in the new ‘‘Cushion-Neck"’ irons, does the metal of the clubhead touch the metal of the shaft. For the end of the shafe that fits into the hosel of the clubhead is cushioned in rubber—surrounded by a rubber sleeve. Vibra- tionscanno more pass through this rubber sleeve than can electric current pass through the insu- lation on a wire. Then the rim of the hosel is crimped around the rubber—sealing it forever from the air— retaining its liveliness for the life of the club. And you'll never realize what perfect feel and sweetness that cushioning layer of rubber puts intoa golf club uatil you hit a ball with one of these new ‘*Cushion-Neck” irons. Matched—as onlySpaldingcan match golf clubs These new steel-shafted irons with the ‘‘Cush- ion-Neck"* come in the world's most perfectly matched golf clubs—Kro-Flite Registered Irons, and Kro-Flite Related Irons. Here are clubs that have such a perfect rela- tion, one to the other, that they all have the same “swinging weight’’—that is, they all feel exactly alike when swung through the arc of a stroke. Instead of learning a different swing for different clubs, you learn the correct swing for one and it is correct for all of them. BUY A MATCHED SET COMPLETE OR BUILD IT CLUB BY CLUB ‘Take your choice—buy either the famous Spalding Regis- tered clubs which are sold in sets only, or build up a set, one or two clubs at a time, by getting the Kro-Flite Related Irons, which are sold individually. Both come with cushion- neck steel shafts or with hickory shafts. Kro-Flite Related Irons come in two swinging weights, indexed by one (4) and two (4 4) crows. You can build up a perfectly related set of clubs — from driving-iron to mashie-niblick, simply by selecting clubs of the same swinging weight—whether you buy them all at once, or one club at a time. Kro-Flice Related Irons with cushion-neck steel shafts are $8.00each. With hickory shafis,they are $6. s0¢ach. Spalding Registered Kro - Flite sets of irons and woods are never sold individually. The set of six perfectly matched irons with cushion-neck steel shafts is $60, with hickory shafts, $50. The set of nine with cushion-neck steel shafis is $o0—with hickory shafts, $75. The six-club set can be in- creased to nine at any time after purchase. The Wood Set, consisting of twin driver and brassie, is $3o—steel or hickory shafts. Spoon to match is $13. Should a Registered Club be lost or broken, simply send your set number and club number to Spalding and an identical club can me made for you. your professional outfit you. Spalding dealers also carry Psiasrla as do all Spalding sores. © 1929,A.0.8. &B. comicbooks.com