Life, 1929-05-03 · page 4 of 44
Life — May 3, 1929 — page 4: what you’re looking at
What you’re looking at
This is primarily a **Command-Aire aircraft advertisement**, not political satire. The page uses a sentimental marketing appeal rather than humor or social commentary. The ad's central message addresses fathers, positioning a small airplane as an ideal graduation gift for air-minded boys. The illustration shows two men and a woman examining an aircraft, suggesting the plane represents fulfilling youthful aviation dreams. The text emphasizes the plane's "stability" and safety features, addressing parental concerns about purchasing aircraft. The ad lists nine available motors and price ranges ($3,350-$6,655), along with distributor locations across America. Rather than satirizing current events, this represents **1920s-era commercial advertising** appealing to middle-class aspirations regarding aviation technology and youth opportunity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
the dad who General Distributors CURTISS FLYING SERVICE, Inc. 22, W. S7th. Sti. New Vo ‘at their 13 airports and in peration with the Distrib utors shown. INDIANAPOLIS. Silver Wing Aircraft Cor 802 South Delaware Street South Michigan Avenue WASHINGTON, D.C. Congressional Airport. Inc. 220 Transportation Building SE. 208 South Geddes Street DETROIT, MICHIGAN Tayior 214 Junciion Avenue LOS ANGELES, CALIF. Miller Aircraft & Motors. Inc. 2484 West Washington Blvd. Radig Aircrait Corporation jelbourne Hot Care of Radio Station WIL FORT WORTH, TEXAS “Texas Flying Service TULSA, OKLAHOMA Command-Aire Sales Corp. ND the Dad who really understands is still a boy at heart. He sees in youthful desires and aspirations the mirrored reflection of his own boy- hood. He knows that times—not youth—have changed. Youth, to him, is still,a glorious experiment. For only to youth cancome the sheer zest for the new denied to middle age. Just now our boys are thrilling to the conquest of theair—to owning and piloting a plane. Let them. Give your boy a plane for graduation if he wants it. If he’s air- minded, he's probably going up now understands a plane of almost uncanny stability—a stability which, as the picture shows below, permits the pilot to leave the controls and straddle the fusclage, while the pee flies serenely and unerringly forward. This is in no sense a stunt, but an everyday test of COMMAND.-AIRE stability. The price ranges from $3,350 to $6,625 fly away factory, depending on your choice of nine motors. See the COM- MAND-AIREat the nearest distributor or write to us direct. COMMAND-AIRE, Inc., Little Rock, Ark. with a chum ina plane less trust- worthy than one you can buy for him. Boys are close-mouthed when they want to be. Give him a COM MAND-AIRE— N. B. This advertisement. ofcourse, is mot exclusive to Dads with grow sons, for COMMAND-AIRE is alo broving to be the plane ideal for the younger, up and coming executive. COMMAND- AIRE'S stability —its ease of control—its all around de bendability— make strong appea| to those who see in flying a business time saver and great deal of sport- ing satisfaction, ZOMMA A comicbooks.com