Life, 1929-05-24 · page 27 of 36
Life — May 24, 1929 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward advertisement for the Dodge Brothers Senior automobile, published in *Life* magazine (likely 1920s-early 1930s based on the car's design). The ad targets affluent consumers by appealing to social aspiration. The illustration shows an elegantly dressed couple, suggesting that owning this car signals good taste, refinement, and membership in an exclusive social circle ("that certain group of men and women"). The text flatters potential buyers, implying they possess instinctive understanding of style, design, and "correct" taste. The vehicle itself is presented as a luxury product—a sedan with multiple windows and refined styling. The phrase "correct for every smart occasion" emphasizes the car's appropriateness for formal social events. This represents how early automobile advertising used *status symbols* and social positioning rather than mechanical features to sell cars to the wealthy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Correct for every smart occasion Ir ts TO that certain group of men and women who have a knack of sensing just the right thing in style, that the Dodge Brothers Senior carries its keenest appeal. They seem to know by instinct what is voguish in design, what is good taste in color harmony, what is correct in fine interior decoration. And they show their deepest appre- ciation for what Dodge Brothers and Chrysler Motors have given them in the Dodge Brothers Senior, by singling it out from the entire fine- car market, as the car they, themselves, may drive with quiet pride on every smart occasion New LOWER PRICES. CONVENIENT TERMS IF DESIRED. DODGE BROTHERS SENIOR ® CHRYSLER MOTORS PRODUCT DODGE SENIOR SEDAN ( were wheels extra) comicbooks.com