Life, 1929-05-31 · page 27 of 36
Life — May 31, 1929 — page 27: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for Ingram's Shaving Cream disguised as editorial content in Life magazine. The cartoon depicts a jolly man's face (likely an Arctic explorer based on the fur hat and icy setting) holding a bottle of Ingram's, with the tagline "Sure, I'll take those 7 cool shaves!" **The pitch:** The ad promises that Ingram's provides "cool" shaving comfort through "three special healing and cooling ingredients." The repeated emphasis on "cool" appears designed to suggest refreshing, soothing relief. **The appeal:** The slogan "Never mind your Whiskers, think about your Face" repositions shaving from mere beard removal to facial skincare—a relatively modern marketing concept for the late 1920s. The Arctic imagery suggests extreme conditions where comfort matters most. **The gimmick:** A coupon for "7 free shaves" encourages trial. This was common advertising practice to drive product adoption. The page also includes movie reviews and supper club listings, typical Life magazine content from this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Confidential Guide (Continued from Page 22) Movies Tut Pacax, (Sound) Metro-Goldwyn—Re- viewed. in this issue. Tue Squat, (Tarxre) First National Vita- phone—Reviewed in this issue. Buitvoc Draummonp, (Tatxit) Samuel Gold- wyn—Sce this one. Ronald Colman is swell. Tue Desert Sone. (Tatxie) Warner Brothers —The first operettic movie. A commend- able maiden effort in a new field despite its glaring faults. Snow Boat, (Tarxie) Universal—Don't be- lieve the ads. It’s terrible. Tue Ratypow Man, (Tarxte) Sono-dri—An entertaining tear-jerker. Frankie Darro gives a fine performance. Cogverre. (Takin) United Artists—Mary Pickford cuts off her curls, puts her rompers in storage and becomes an adult talkie star. You'll probably like her. Tue Witp Party, (Tatxir) Paramount— Clara Bow talks quite plainly and cont.n- ues to scll what the public generally seems to consider sex-appeal, re Marriace. (Sounn) Metro-Gold- uster Keaton furnishes some hearty ckles with the assistance of Dorothy Se- bastian and a set of false whiskers. Heats 1x Dixie. (Tatxie) Fox—An excel- lent study of the Southern rural negro. Sood singing and a swell comedy per- formance by Stepin Fetch.t. Baowway Metopy. (Tarxte) AMetro-Gold- wyn—Entertaining song-and-dance talkie. A uiumph for Bessie Love. Tur Iron Mask. (Sounn) United Artists— The sequel to “The Three Musketeers”, but not quite as good. Two short talking se- quences by Doug Fairbanks for their adver- ring value. Tue Fuvine Fexer. (Sounp) Metro-Goldwyn —Ramon Novarro shows how Annapolis graduates become flyers. Exceptional aero- plane photography. Weary River. (Tarxre) First National—An- other crook reforms through the power of Richard Barthelmess sings the theme song (or goes through the motions). Tue Barker. (Tarxie) First National—A really good talking picture. Milton Sills ported by lots of sex-appeal. Recom- ded for adults. Supper Clubs “Dressy, C Cover Charge. H Head Waiter. Ampassapor Grit, Park Avenue at 51st, Nice quiet place to dance. °C.$1.50-2.00. Casanova, 1s¢ West sqth, Great hang-out. Roof now open. C.$3.00. Cuun Ricimtan, 157 West 56th. Olsen and his boys. C.$5.00. Cius Praza, Plaza Hotel, Nice place. Popular at Tea Dances. Lipo, 7th Ave, at sand. Very Park Avenue. *C.$5.00. H.Cabiati. Montatante, 205 West so, Oldest supper club in town and still’ popular. C.$3.00. H.Charlie. Mocapor, szst St. East of Brway. Nice place. C.$3.00. Rexvezvous, Winter Garden Theatre. Clay- ton, Jackson and Durante, the funniest birds in town. C.$3.00-4.00. H.Leon. Stactape, St. Regis Hotel. Vincent Lopez speaking. ®C.$1.50-3.00, H.Charles. (Continued on Page 26) Life Clip the coupon Jor 7 shaves as Cool as OE clip of the shears and you’re free for life from the stings of therazor. Forassoonas youget these 7 cool Ingram shaves you'll know that a new shaving sensation has come to townand to your bathroom. For Ingram’s is cool... cool... COOL ... COOL! It’s different. It’s unique. It brings an amazing new comfort to the faces of all men who lather up with it—and it keeps your face in comfort long after the shave is done! Never mind your Whiskers, think about your Face! No lotions need apply when In- gram’s is foaming on your face— because it has three special healing and cool- ing ingredients which tighten and tone the skin while you shave. INGRAMS Quavine CREAM “Never mind your Whiskers, think about your Face’’ gure, PLe /; TAKE Aa And with Ingram’s you can shave closer. Your skin is in better con- dition to “take” the razor. You get through the job with comfort and dispatch. Don't let two minutes’ trouble sep- arate you from a lifetime’s happi- ness of solid shaving comfort. That little coupon just below brings you seven glorious, cool morning send- offs. Oursample is no beauty to look at but it’s the most powerful per- suader and the greatest gatherer of friends any company ever had! Don’t fail to try Ingram’s. Your face will be grateful all your life! Clip the coupon! Do it now! COOL SHAVES FREE BRISTOL-MYERS CO., Dept. E 59 110 Washington St., New York I'd Like to try seven cool Ingram shaves. Name. Address. Gry. comicbooks.com