Life, 1929-06-07 · page 45 of 48
Life — June 7, 1929 — page 45: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side ("Mrs. Pep's Diary"):** A serialized humor column featuring a society woman's observations about upper-class life—social gatherings, gossip about acquaintances, domestic staff anecdotes, and personal routines (gymnasium visits, shopping). The humor relies on period mannerisms and understated British-influenced social commentary typical of 1920s-30s magazine satire. **Right side:** A full-page advertisement for Wilson-Western golf equipment, leveraging celebrity endorsement. Johnny Farrell was a real professional golfer who won the U.S. Open Championship (1928). The ad capitalizes on his success, marketing "matched irons" as reproductions of his championship clubs—appealing to amateur golfers' desire to improve by owning equipment used by champions. The small cartoon at bottom-left satirizes social climbing or physical fitness, with the caption "That, madam, gives you height." This is primarily **advertising content** disguised within editorial context, a common magazine practice of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Pep's Diary (Continued from Page 18) table plate, and was minded of Lil- lian Gibbs, who, finally determined to spend seventy-five dollars on telephon- ing her mother in London, could think of nought to say when the connection was established beyond the expression of her filial devotion and the excel- lence of her health. A story from Effie of the Irish groom who, interro- gated by his employer the day after a county meeting as to why he had said their horse finished eleventh when the journals did report only four horses in the race, had responded that there was space for at least six other horses between him and the entry ahead of him. Marge Boothby to dinner, for which Katie did prepare at my re- quest a succulent sirloin and slaw with old-fashioned boiled dressing, but to save my soul I could eat no more than fifty grams of either. May 17—Up and did on my new flowered silk, which the weather at last, thank God, does permit to wear with nought over it save my sables, and so to gymnasium, where I do now touch my feet to the floor behind my head with the ease of a circus con- tortionist and no constriction soever in my chest. To luncheon with Marge Boothby, recently back from Baltimore, and she did tell me how Len Ashcroft was obliged to have seven stitches taken in his hand and how the countryside does credit the wound to a fall from his horse, where- as in reality he did receive it from ashing down the stairs up which he was attempting to carry a ten-gallon keg of whisky. This story I did not relate to my husband, poor wretch, for fear that he would be inspired to pay Len a visit of sympathy, albeit I could wish him almost anywhere since he has developed the habit of commenting aloud upon his reading matter when I myself am engaged with a book. Over Francis Hackett’s “Henry the Eighth” he does sound exactly like a radio announcer, puncturing my rapt attention to “Murder by the Clock” with “Ooo, he was a bad boy!” “Ooo, they were terrible people in those ' days!” etc. Which, of course, I do not even have the pleasure of gain- “That, madam, gives you height.” Life 43 Huw would you like to own Johnny Farrell’s Set of Troms? - + + + + + Wes Johnny Farrell won the U.S. Open Championship, it wasn’t par- ticularly important to know whose name was stamped on the back of his clubs, since after all Johnny had taken particu- lar care in getting together a set of clubs which would give him the confidence at that critical moment in championship play which made the difference between being the champion or just—an also-ran. How we envy the Pro his bag of beau- ties, and how easily we forget the many years of searching, testing, designing and playing before the Pro has gotten together hisideal set. ¢ ° ¢. This has now been made simple. Inthe Johnny Farrell Matched Irons, Wilson- Western has produced for you a set of matched clubs which are modified re- productions of the Champion's wonder- ful irons, ideally suited to help and im- prove every man’s game. Maybe you have some old favorites that you just hate to discard. Maybe you have a putter that seems a life-long friend. But give this test the once-over. Hold the clubs in your hand. Test them for weight. Swing them for balance, and perhaps you will be glad to join that increasing number of golfers who are finding that ownership of this marvelous set guarantees an immediate improve- ment inalldepartmentsof theiriron play. GOLF EQUIPMENT WILSON-WESTERN SPORTING GOODS CO, . NEW YORK « CHICAGO « SAN FRANCISCO comicbooks.com