Life, 1929-06-07 · page 5 of 48
Life — June 7, 1929 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Hay's Fruit Juice Company advertisement from Life magazine. The top illustration shows an upper-class social gathering—a "Beauty Rallies Round the Flowing Bowl"—where well-dressed women in 1920s attire gather around a large punch bowl. The scene depicts leisure-class entertainment typical of the era. The advertisement uses this aspirational social imagery to sell Hay's Five Fruit juice as a sophisticated beverage suitable for entertaining guests. The text promises the product will enhance one's social standing and entertaining abilities. The copy emphasizes luxury, purity, and vitamins—marketing appeals common to interwar consumer products. There's a coupon at bottom for ordering information or recipes, standard for period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
gear] Rallies Ro Ung the Flowing Bowl SUNLIT garden awakens to the call of bridge.. .blos- soms with fair women, flowerlike in lissom grace, elusive fragrance and filmy gowns. A gracious hostess sounds the mood and mode of the hour, introducing Hay’s Five Fruit...coast of the brave as well as the fair. Beauty rallies ‘round the flowing bowl. Hay’s Five Fruit...pure, vitamine-laden juices of ripened fruit...plays many, many roles. You'll glory in the posses- sion of its secrets. It may be the soul of a sauce or dressing; the body of a cocktail or other beverage. Its ravishing fruit flavor lends distinction to iced tea and ecstacy to ice cream. This famous red-wrapped bottle is an inexhaustible treasury of delightful home experiences for you and your friends. Make, or renew, your acquaintance with Hay’s Five Fruit at the first good food or fruit store. And please write for "35 Ways of Serving” Hays Five Fruit. HAY’S FRUIT JUICE CO. Portland Maine Hay's Five Fruit gives jellies tea or and desserts pure fruii taste 7 glorious flavor comicbooks.com