Life — June 7, 1929 — page 9: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Spalding: HAS TAMED THE STEEL SHAFT now, now, ue steel shaft was the Jekyl and | Hyde of golf. In wood clubs, it felt very sweet. But in irons, it felt very sour. In woods, thousands of golfers found that it gave them straighter shots. In irons, it brought them nothing but disappoint- ment Spalding realized that in irons, the metal- tometal contact of steel shaft and steel head was the root of the evil. It formed a perfect conductor that carried the shock and vibration of every shot up the shaft and into the fingers, destroying all sweet- ness of feel. So Spalding worked out the exclusive new "*Cushion-Neck"’ that insulates club head from shaft—completely eliminating all vibration—giving you the first stecl- shafted irons to have the sweet feel of the finest hickory. At no place in these remarkable new irons does the steel shaft come in contact with the steel head. For before the shaft is fitted into the hosel of the club, it is en- closed in a cushioning sleeve of lively tubber. Vibrations can no more pass through this rubber sleeve than can elec- tric current pass through the rubber insu- lation on a wire. Then the rim of the hosel is crimped around the rubber, sealing out the air for- KRO-FLITE oo q cLuss Registered Sets— Related Clubs — Sold im sets only, Sold one ata time, 4 IT HAS NO VIBRATION IT'S A GREAT SHAFT FOR IRONS now, IT HAS THE SWEET FEEL OF THE FINEST HICKORY xis Wn Ws se ever—retaining the liveliness of the rubber for the life of the club. The **Cushion-neck”’ is the latest of a long line of Spalding contributions to golf. Try it as soon as youcan get your hands on it. Lay into a ball with it, and ten to one you'll get one of the greatest thrills you ever got out of a golf club. In the world’s most perfectly matched clubs The new ‘*Cushion-neck"’ construction comes in Kro-Flite Registered Irons and Kro-Flite Related Irons. These clubs are so perfectly related in pitch, lie, weight, balanceand feel, that, whenswung through the arc of a stroke, they all feel exactly alike. With your eyes closed it is impos- sible to tell which club you are swinging, from driving iron to mashie-niblick. So, instead of struggling to perfect six to nine different swings, you need perfect only onc. And that one is right for every Kro-Flite iron in the set. TWO WAYS TO BUY THEM You can buy a set of these New Spalding Irons com- i or you can build up a perfectly matched set by paying one or two clubs at a time, Kro-Flite Registered Irons are sold only in sets— never separately. Spalding keeps a complete record of every club in these sets. Should aclub be loss or broken, itcan bereplaced with an exact duplicate at any time. Kro-Flite Registered Irons come in sets of six or nine, The set of six, with “*Cushion-meck"’ steel shafts, costs $60. With hickory shafts, $30. The set of nine, with **Cushion-neck"’ steel shafts, costs $90. With hickory shafts, $75. The sixclub set can be increased to nine at any time, Keo Flies Related Irons oe two raw weights indexed by one two ) ni You can buy them AS A or you can St ip @ perfectly matched set by buying one or two clubs at a time. Kro-Flite Related Irons with **Cushion-neck" steel shafts are $8 each, With hickory shafts, $6.30 each. The Registered Wood Set, hickory or steel shafted, consisting of twin Driver and Brassie, is $30. Spoon to match is $15. Let your Professional advise you and outfit yeu. Spalding Stores and Spalding Dealerscan alse supply Jom. © 1929, A.G.S. & B. comicbooks.com