Life, 1929-06-14 · page 2 of 44
Life — June 14, 1929 — page 2: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire. It promotes White Rock mineral water and ginger ale, bottled in Waukesha, Wisconsin. The illustration depicts affluent passengers relaxing on a ship's deck—playing deck tennis, shuffling, and socializing. The ad uses this leisure scene to associate White Rock beverages with luxury travel and upper-class recreation. The marketing copy emphasizes White Rock as an ideal "traveling companion" providing "protection from changing water supplies" and "recovery from fatigue"—key concerns for early 20th-century ocean travelers who faced genuine health risks from contaminated water in different ports. The two product bottles frame the scene, presenting these beverages as essential for comfortable, civilized travel during the era of luxury liner voyages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Leading Mineral Water oo on the boat deck ... a game of deck tennis completed ... or shuffle board .. . or simply relaxation under the restful warmth of an unclouded sun. Then White Rock—the skillful ex- pression of hospitality in which a famous liner takes glory . . . the finesse of a Majestic, or a 3 nland. Inspiring thoughts of new lands to « joy in the freedom of untroubled minds. And White Rock to be ever present . . . protection from changing water supplies . . . recovery from fatigue of too busy days . . . exhilarating . . . the perfect traveling companion. Bottled at the Springs, Waukesha, Wis. Pale Dry Ginger Ale comicbooks.com