Life, 1929-06-14 · page 31 of 44
Life — June 14, 1929 — page 31: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**, but rather a **full-page advertisement** for Kodak's home movie camera, circa early-to-mid 20th century. The central image shows a wedding scene—a bride and groom with guests outside a church. The ad positions the Ciné-Kodak camera as an ideal wedding gift, emphasizing that newlyweds will use it "beginning with the very day they are married" to document their ceremony, guests, and future family milestones. The pitch appeals to **sentimental value**: the camera captures memories that become "inseparably connected with all their tenderest sentiments" over decades. Small diamond-shaped inset photos display the camera itself and film reels. The ad stresses the camera's **simplicity** ("Simplest of Home Movie Cameras"), drawing on Kodak's reputation for making photography accessible to amateurs. It notes the camera uses standard Kodak film and offers both black-and-white and color options. **Context for modern readers**: This reflects an era when home movie equipment was novel, aspirational technology—before video cameras and smartphones made recording everyday life ubiquitous.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Wher THE WEDDING DAY ARRIVES HOME movie outfit is one of the best presents you could make to any bride and groom. They will use it and appreciate it beginning with the very day they are married. The bride, as she steps out of the car that brought her to the church, presents a beautiful picture. Would she like to see that picture herself, later on? Would he? You can just imagine how they’d treas- ure such a film. During the wedding day there are sure to be several opportunities to make a permanent record of the festivities. The guests, the bridesmaids and ushers, the flower girls .. . all can be filmed to complete the story of the day’s events. A Constant Reminder of Your Thoughtfulness And afterward ... as the years pass... as they move from scene to scene while the drama of their lives unfolds, there will be more pictures to take, pictures of each other, their children, their par- ents, their friends. Your gift will be inseparably connected with all their tenderest sentiments. A Ciné-Kodak home movie outfit is one of those rare wedding presents that it will be YOUR gift of a Cine-Kodak thal will be most used and most appreciated fulfill every sentimental requirement and are at the same time entirely prac- tical. You don’t need to be afraid that a dozen others are going to make this same gift. There is never any question as to whether the recipients will think you have shown good taste, and while some of the things they get are likely to be appreciated by only one of them, this is sure to be appreciated by both, And it is a gift that lasts a lifetime. The Ciné-Kodak— Simplicity Itself In making such a present, be sure to Ciné-Kodak Simplest of Home Movie Cameras select an outfit that is easy to op- erate. The Ciné-Kodak embodies Eastman’s forty years’ experience in devising easy picture-taking methods for the amateur. Un- biased by the precedents and prej- udices of professional cinema camera design, the men who made still photography so easy have now made home movie making equally simple for you. Color Movies, too The Ciné-Kodak uses for black and white pictures Eastman Safety Film in the familiar yellow box, both regular and panchromatic. Kodacolor—home movies in full color—are easily possible as well. You simply use a Kodacolor Filter and Kodacolor Film when making or projecting Kodacolor. See your Ciné- Kodak dealer for a demonstration or clip the coupon below for booklet. EASTMAN KODAK COMPANY. Dept. 236, Rochester, N. Y. Please send me, FREE and without obli- ion, the booklet telling me how I can easily make my own movies. Name...... Address comicbooks.com