Life, 1929-06-14 · page 40 of 44
Life — June 14, 1929 — page 40: what you’re looking at
What you’re looking at
This page combines advertisements with reader letters about recent Life magazine content. **The Main Advertisement** features the "Multi-Vider," a pocket-sized mechanical calculator. The ad humorously attributes its invention to Archimedes, using pseudo-classical rhetoric ("No lever law possible without Multi-Vider") to satirize over-the-top advertising claims. The joke mocks contemporary business advertising's tendency to exaggerate product importance. **The Letters Section** discusses a previous article about Count Felix von Luckner, a German naval raider from WWI. Readers debate whether Life should feature this "romantic" enemy figure or promote Canadian war heroes instead. This reflects post-WWI tensions—the audience remains conflicted about celebrating former enemies. **The Pipe Smoking Article** poses whether smoking aids cognition, appealing to businessmen's vanity. The page's overall tone is satirical, gently mocking both commercial excess and lingering war-era attitudes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“NO LEVER LAW POSSIBLE WITHOUT MULTI-VIDER” says ARCHIMEDES ... Aged Mathematician Ascribes Success to Marvelous New Gadget a he a stirring speech before the directors of the West lium Pulp and Papyrus Asso- ciation, H. De V. Archimedes, eminent physicist and circle draughtsman, of 1908 Main Street, “All I have I owe to Multi- Vider. Without it there would have been no law of the lever. Think of it, no law for levers. Give me a Multi-Vider big enough and I'll figure out Croesus’ income tax.” eo 8 8 You, too, will find Multi-Vider a help, a comfort and a time- saver. It's handy in your pock- et, ready to serve you at all times. Just slide the scales to multiply and divide any given numbers, Stock market trans- actions, foreign exchange, in- come tax reports, percentages, unit costs... these and others can be calculated quickly ang easily on the Multi-Vider. Anyone can operate it. ‘he handsome new Execu- tive Model Multi-Vider now sells for $10.00. Split this in half—$5.00 to be precise—and you can get the convenient jtandard model. At jewelers’ shops, sporting g: and stationers, Vv An Inspired Gift RUXTON MULTI-VIDER Aaltiples- Divider Razton Malti-Vider Corporation, «ea Graybar Bldg., New York City Tenclose $.——- Please send me. Executive Multi-Viders at $10.00 each (Standard models at $5.00 each). stores Nome. Address Mr. Whitaker's letter is interesting and frank. I agree with much of what he says. Instead of using Count Luckner’s name for advertising pur- poses, why not use such a Cana- dian, for example, as Bishop, the greatest of all war aces, whom the world scems to have forgotten entire- ly? There were greater naval heroes in the British fleet than the German Count, and in the American fleet too. But Mr. Whitaker is unjust in attribut- ing to Luckner the blame of the Lusi- tania sinking, and the murder of women and children. Luckner was a good sport and a romantic figure in war, that is all. The world loves a romantic figure, whatever his nation- ality may be. Perhaps Count Luckner has received more publicity than he deserves, but any Englishman will class him with the Red Knight of Germany as a gallant enemy. It was easy to hate a great German in 1918; it is not so easy now. As far as the Almighty Dollar and the yellow Americans go, Mr. Whit- aker knows as well as I do that he’s talking rot. There is no rebuttal for his letter, because it was not a logical argument in the first place. I might add that I am a British sub- ject, a resident alien. Very truly yours, Robert K. Black. Editorial Note—Up to date Lire has received 936 letters anent Mr. Whit- aker’s outburst. Owing to lack of space it is impossible to print them all so we are doing the next best thing and are forwarding them to Mr. Whit- aker. Dear Lire: My young son, aged seven, having just finished the latest number of Lire, addressed me as follows: “Mama, I know why Lire is only ten cents now.” On being asked the reason, he replied, “Because it isn’t as good as it used to be.” So say we all, and therefore are we grieved, ’ Yours truly, Dorothy S. Glascock. Ontario, California. Teaspoonfal of Abbot's Bitters on half Grape Fruit, a. delightful. breakfast. tonic, ‘Sample Bitters by mai, 25 cts. in etamps. C. W. Abbott & Co., Baltimore, Md. Do Brains Work Better With a Pipe Between the Teeth? Does your brain work better with a pipe between your teeth? Are you a little more self-possessed, a trifle steadier, apt to think more clearly when you're puffing a briar? If you answer “Yes” to these questions you're on the side of some of the biggest men in business. As Mr. Hie says, “A pipe is restful. It gives you time to think things out.” Pack a briar, light a match, take a few deliberate puffs... and clear-cut decisions are there, But let Mr. Hie tell it in his own words. (His and all other letters from Edgeworth smokers are absolutely genuine—unso- licited and unpaid.) 1702 East Street, Pittsburgh, Ps, March 7, 1929 Larus & Bro. Co., Inc. Richmond, Va. Gentlemen: About five years ago I started to smoke a pipe; naturally the first thought in con- nection with this was to get a real pipe tobacco. I tried most everything on market until one day—"Day of Days” U tried the “tail end” of a can of Edge- worth Ready-Rubbed. The first puff was certainly a revelation. Since then I have smoked Edgeworth day in and day out Some months ago { tried Edgeworth Plug Slice and my faith was vindicated. U had known all along that Edgeworth was the best pipe tobacco, but when | tried the plug slice————""Oh, Boy!” What a smoke! A pipe is restful and real enjoyment it gives you time to think things out and is a much more satisfying form of using tobacco. Yours for real pipe enjoyment, (signed) F. W. Hie Mr. Hie’s common sense seems to jibe with what science has a/ways held: that the sweetest, purest form in which tobacco can be smoked is in a pipe. A valuable tip to new pipe - smokers! If you've never smoked a pipe—here’s a chance to get off on the right foot! Let us send you Sree some generous ipefuls of Edgeworth eady-Rubbed smok- ing tobacco. Simply write your name and address to Larus & Brother Co., 16 S. 2Ist Street, — Rich- mond, Va. Edgeworth — what a smoke! Mild, surely; yet with a full-bodied char- acter to its Burley blend that almost in- variably wins over pipe-smokers on the very first few puffs! Both Edgeworth Ready-Rubbed and Edgeworth Plug Slice come in various sizes from small ket packages, to handsome pound humidor tins. Plug Slice Edgeworth is packed in thin. slices, Sor pipe smokers who like to “‘rub-up’ their tobacco in the pal of the hand. comicbooks.com