Life, 1929-06-28 · page 11 of 37
Life — June 28, 1929 — page 11: what you’re looking at
What you’re looking at
This page satirizes modern courtship and marriage through three interconnected jokes: **Top cartoon**: Men on a picnic complain "Hmm—wish I had some mustard an' a roll," mocking how June weddings have become obligatory social events rather than romantic occasions. **Middle section titled "These Here Brides"**: The text contrasts June brides unfavorably with June bugs—at least bugs stop being annoying eventually. It mocks women who delay marriage to accumulate trousseau collections, suggesting materialism drives weddings rather than love. **Bottom cartoon**: Shows an exhausted bride dragging shopping bags labeled "Ajax" and "Crackers," satirizing how modern advertising and consumer goods have infiltrated bridal expectations. The caption "Isn't the advertisers overlooking something?" suggests even advertisers haven't fully commercialized weddings yet. The overall satire critiques how American consumerism has transformed marriage into a shopping-driven social obligation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life 9 —_ It would seem that what ar our ancestors fought for was freedom of the press agent. ‘ i, ff These Here Brides The difference between a June bug and a June bride is that the June bug stops buzzing around now and then, A debutante tells us she bought a trousseau, and then decided that she had so many beautiful clothes it was foolish to get married. Fruit and vegetable peddlers use autos now. In the wagons they had, one couldn't turn a corner quick enough after selling a woman a cantaloupe. Few brides now have trouble with their first biscuits. This is because they wait un- tl they have been mar- nied ten or twelve years before they make any. Some day, we hope, a genius will come along and invent something that will make golf We don't unnecessary. know much calculus or as- tronomy, but We never thought we would live to i's simple \ see the day when a bride's hope chest anthmetic that ) r 5 . would contain a muzzle, a leash and if two can live i “ . . a box of puppy biscuits. < 4 n _ "4 SETS as cheaply as tren't the advertises . overlooking some- one, five or six pak o- e can live on al- 8 We like the slender and willowy most nothing. Na type of woman if she doesn't resemble —Kennie Benson. too closely the weeping willow. comicbooks.com