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Life, 1929-06-28 · page 2 of 37

Life — June 28, 1929 — page 2: what you’re looking at

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Life — June 28, 1929 — page 2: Life, 1929-06-28

What you’re looking at

This is **not a satirical cartoon page** but rather a **straightforward automobile advertisement** for Stutz and Blackhawk cars, published in Life magazine (likely 1920s-1930s based on styling). The ad makes comparative claims that Stutz and Blackhawk possess "10 other cars" worth of advantages combined. It then details specific features: valve-in-head engine, safety glass, four-speed transmission, dual carburetion, dual-drop frame, twin ignition, overhead cam, and final drive. The small illustrations show various car models climbing a stylized hill, visually representing competitive superiority. A truck illustration appears at bottom left. The closing statement emphasizes that "no other automobile company can truthfully sign this advertisement"—a bold competitive claim typical of aggressive auto marketing of that era. This is commercial advertising, not political satire.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Stutz is priced at $3395 to $6895 Ff. 0. b. Factory; Blackhawk prices, recently reduced, ere $2395 to $2735 —the greatest values in motordom S TUT Z ano AND STUTZ STILL HAS 4 MAJOR FEATURES ALL ITS OWN Itis an unwritten law of automobile adver- tising not to print a competitor's name... All right—Stutz will play by rule. But the fact that ten different features are separately advertised by tendifferentcars —the fact that each of these features is somewhere made the substance of a whole advertising campaign—can hardly keep us from saying, You get ALL TEN on the Stutz — and you get many more major features on Stutz and Blackhawk cars—which only these two cars combine.” Here are the features. If you've liked them on some other car —see what goes with them on a Stutz. Car “A” —VALVE-IN-HEAD— The Stutz eight cylinder motor has always been a valve-in-head, freed from the noise of rocker arms. Car “B’’—SAFETY GLASS ALL AROUND— For four years, this has been a part of Stutz leadership in safety. Car “C"4-SPEED TRANSMISSION— There's something worth talking about. We predictthat cars without this improve- ment will be as obsolete as cars without four-wheel brakes, within less than two years. Stutz and Blackhawk give youa transmission with four forward speeds. Car’D’—DUAL CARBURETION. Car “E”’ —DOUBLE-DROP FRAME. Car “F’’—ONE- THRUST LUBRICATION. Car “G’—TWIN IGNITION. Car “H’—RYAN-LITES—these features are all on the Stutz. Car “I” -OVERHEAD CAM—192 wearing surfaces are eliminated by this Stutz feature used in only one other American car—and it sells for three times the price. Car’J”’— WORM DRIVE—The adoption of this superior final drive has made Stutz BLACKHAWK CA.RS and Blackhawk safety possible. This type of drive is used on costly European cars. STUTZ LOW-WEIGHTED SAFETY — The greatest advance in car design since the engiis was moved from beneath the seat and put under the hood. Stutz lowers the floor line 20%—which gives the low- est center of gravity on any American car. STUTZ NOBACK — Automatically keeps the Stutz and Blackhawk from rolling back- wards—makes it as easy to shift gears or accelerate from a standing start on any upgrade as it is on the level. STUTZ BOOSTER BRAKES—Operate with the lightest pedal pressure—and antiquate existing standards of deceleration. STUTZ SIDE-BUMPER RUNNING BOARDS— Stutz and Blackhawk running boards are of heavy steel, integral with the frame in- stead of being suspended on fragile brackets—a tremendous protection for carand passengers incase of side collision. What a combination of safety with per- formancel NO WONDER STUTZ AND BLACKHAWK SALES have increased 172% this year in that criterion market—New York] In its concepts of beauty—in its haughty com- mand of every road —Stutz is a leader which appeals to leaders. This is elo- uently recorded in the fact that New Yorkers have increased theirordersforthe Stutz 172% overthesame periodlast year. Take the wheel of one of these remark- able cars—drive it any distance—and we redict that “Stutz” or “Blackhawk” will e your next car's name. STUTZ MOTOR CAR COMPANY OF AMERICA, INC., INDIANAPOLIS, IND. NO OTHER AUTOMOBILE COMPANY CAN TRUTHFULLY SIGN THIS ADVERTISEMENT comicbooks.com