Life, 1929-06-28 · page 36 of 37
Life — June 28, 1929 — page 36: what you’re looking at
What you’re looking at
This is a **Coca-Cola advertisement**, not satire or a political cartoon. It depicts a woman on the telephone with the tagline "Meet me at the soda fountain." The ad targets female consumers by associating soda fountains as social gathering spaces for women during shopping and errands. It frames Coca-Cola consumption as a refreshing social ritual that improves mood and relationships ("puts all on good terms with themselves and with the world"). The background shows other patrons at a fountain, normalizing it as a popular destination. The ad emphasizes product details (the specific glass, proportions, ice preparation) to establish quality and consistency. The "8 Million a Day" claim suggests Coca-Cola's market dominance. This represents early 20th-century marketing strategy: positioning a commercial product as essential to modern social life and specifically appealing to women as consumers making leisure and social decisions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Meet me at the soda fountain M:: depends upon a good start. That’s why women meet so often at a cool and cheerful soda fountain to begin shopping and marketing—to pause to join friends and be refreshed with an ice-cold Coca-Cola. This pause that refreshes puts all on good terms with themselves and with the world. There’s a cheery top-of-the-morning IT HAD TO BE GOOD OVER fe) MILLION 99 The Coca-Cola Company, Atlanta, Ga. feeling in a glass of ice-cold Coca-Cola. A tingling, delicious taste. A cool after-sense of refreshment. A perfect blend of many flavors, it has a flavor all its own. THE BEST SERVED DRINK IN THE WORLD Served in its own thin, crystal-like glass. This glass insures the right proportions of Coca-Cola syrup and ice- cold carbonated water. The final touches are to add a little finely chipped ice and stir with a spoon until the sparkling bubbles bead at the brim. TO GET WHERE IT IS A DAY Gn, comicbooks.com