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Life, 1929-07-05 · page 34 of 41

Life — July 5, 1929 — page 34: what you’re looking at

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Life — July 5, 1929 — page 34: Life, 1929-07-05

What you’re looking at

This page is primarily **advertising and magazine content** from July 5, 1929. The main visual element is a **photograph of the RMS Aquitania**, a luxury ocean liner, accompanied by promotional copy emphasizing its comfort and "personality"—a marketing appeal to wealthy travelers considering transatlantic voyages. The Cunard Line advertisement below directs readers to booking agents. The text content includes two separate diary/column pieces: 1. **"Mrs. Pep's Diary"** — a gossipy account of shopping, lunch, and reading "Little Caesar" (a 1929 crime novel about Chicago gangsters). The diarist notes the book's disclaimer that characters are fictional—likely a knowing reference to contemporary anxieties about sensationalist crime literature. 2. **"Inspiration"** — describes someone moved by poetry (apparently by Edna St. Vincent Millay, though unnamed) that transformed a "sissy and crummy" character into a hero, arguing art can change people's souls. The page reflects **1920s leisure culture**: transatlantic travel, consumer spending, gangster fiction, and romantic notions of art's redemptive power. There is no political satire visible here.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A GREAT LINER, THE AQUITANIA A SHIP WITH A PERSONALITY “If you possibly can, cross in the Aquitania,” people say. And they are not thinking only of her two flower-filled garden-lounges overhanging the sea; or the deft, cheerful service of her perfectly trained English staff; or the fact that the Aquitania’s famous a la carte service is available without any extra charge. They are thinking rather of the special charm that differentiates the Aquitania, that something which wins the loyal devotion of 80 many people and which is difficult to define. Something that gives vitality to her days and animation to her evenings ...making the six-day voyage from New York toCherbourg or Southampton the “pleasantest distance” between two worlds. “If Phe possibly can, cross in the Aquitania.” TO FRANCE AND ENGLAND BERENGARIA July 16+ Aug. 7+ Aug. 28 MAURETANIA July 34 + Aug. 16 + Sep. 4 AQUITANIA Jaly 31 + Aug. 21 + Sep. 11 CUNARD LINE ® See Your Local Agent ‘THE SHORTEST BRIDGE TO EUROPE Life Mrs. Pep's Diary (Continued from Page 14) the small boy who hears that the schoolhouse has burned down. Then off to buy a light top-oat, and it did somehow come out in my conversa- tion with the saleswoman that her mother is afflicted with my own mal- ady and is a patient of the great Dr. Joslin in Boston, by whose manual I do assemble every bite that I eat, and the interview did prove so fascinat- ing that even the fashions were for- got and I was easily persuaded to spend one hundred and fifteen dollars for a garment on which I had planned to lay out no more than fifty. Being obliged to fill in a blank cheque be- cause of having no account at that shop, | was at some pains, as usual, to remember the name of my bank, which has merged thrice in recent years, and did feel, as I affixed my signature, that the manager must be taking me for the blackest of crooks. Luncheon at a publick with Emmy Arnold, who told me how her octo- genarian father wanted nought for his birthday save a large bundle of old umbrellas, a story to which he does stick in spite of her earnest supplica- tions, since it does so frequently come on to rain when his friends drop in to see him. Reading this afternoon in “Little Caesar,” a fine tayle of crime in Chicago about Chicago gangsters, I was impressed with the discretion of the foreword, “The characters and events in this book are entirely imag- inary.” Inspiration (Continued from Page 7) “So I don’t never leave that clippin’ off me. Because it’s wonderful. 1 mean, look what that pome done to a guy. He's a sissy and a crummy. Then he gets this published, that everybody says is great. And it turns him into a new guy, and a hero. It's like he growed a soul, ain't it? Be- lieve me, it’s a inspiration, Now, read it.” I took it from him, and began to read: “T will be the gladdest thing Under the sun. I will touch a hundred flowers, And not pick once—” “Why!—,” I said, “It's—" “Sure!” he agreed, shaking his head. “That's the grandest thing about it! That's the crazy, wonderful thing about yuman bein’s. Think what that pome did! And a fella two years ago told me it was wrote just before the war by some dame name of Millay.” Dri fa ‘historic ive around historic Mackinec Island, see the Indians at Canadians. eed ch fogera Polls’ the offer you an experience similar to that of comfortable berths or parlor rooms <<a oulside rooms with windows or por holes, Execs fpeals daintly served. Reat in Quiet on observation ing, Eotertainments, ames and a Socal Testes to trod: ou. voya; invigoration, and educationcombinedsa different kind of vacatioe Semi-Weekly Sailings between Chicago, Detroit, Cleveland ead Buffalo ‘Ask for Blue Book on the Blue Lakes at aay Railway Ticket Office or Tourist Agency of write Duluth & Georgian Bay W. H. BLACK, Traffic Mer, . A i W.E. BROWN, C.P. T10W. AdameSt.,Chicages I 138, Dividon St, Batlle, — July 5, 1929 Vol. 94 Number 2435 Published by LIFE PUBLISHING COMPANY, 698 Madison Avenue, New York CHartes DANA Gipson, Chairman of the Koard Cram Maxweit, President LaNcnoane Ginson, Vice-President Henry A. Ricnten, Seeretary-Treasurer Norman Antnony, Editor Live is published every Friday, simultane ously in the United States, Great Britain, Can- ada and British Possessions. Title registered in U. S. Patent Offi The text and illustrations in Live are copy- righted. For Reprint rights in Great Britein apply to Live, Rolls House, Breams Buildings. Fetter Lane, London, E, C., England. The foreign trade supplied from Lirr’s Loudon ete Rolls House, Breams Buildings, London, No contributions will be returned unless oc- companied by stamped and addressed envelope. Lire does not hold itself responsible for the loss or non-return of unsolicited contributions. to be affected. Alli be addressed to LIFE, 598 Madison Avenue, New York. Yearly subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60.) comicbooks.com