Life, 1929-07-05 · page 37 of 41
Life — July 5, 1929 — page 37: what you’re looking at
What you’re looking at
This page contains **primarily advertising** for the Hol-Hi golf ball by Wilson-Western Sporting Goods, mixed with a **Life Magazine title contest announcement**. The left side promotes a contest offering $1,000 for clever, short titles for an image on page 20 (not visible here). Submissions close July 31. The right side is a **golf ball advertisement** featuring testimonials from three named executives: Douglas Wesson (Smith & Wesson Firearms), William "Bill" Hamilton (Conde Nast advertising director), and Clair Maxwell (Life magazine president/advertising manager). Their headshots and brief biographical sketches establish credibility as serious golfers endorsing the product. The advertisement's central claim: the Hol-Hi ball achieves both distance *and* control—solving golf's traditional trade-off. A money-back guarantee emphasizes confidence in the product. The small cartoon on the lower left appears unrelated to the main content—its meaning is unclear without context from page 20.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire’s Title Contest (See Page 20) CONDITIONS Lire will pay $1,000 in prizes for the best titles for the picture on Page 20. By “best” is meant the cleverest and shortest. The Editors of Lire will be the judges. Titles may be original or quotations from well known authors. They must not exceed twenty words. Contestants may submit as many titles as they wish, but none will be returned. The contest is now open to every- body and will close midnight July 31. Should two or more persons submit the same winning tide, each one will be awarded the full amount of the prize tied for. The final award will be announced as early as possible after the close of the contest and checks will be sent simultaneously with the announcement of the awards, Address all titles to Lire’s Title Con- test, 593 Madison Avenue, New York, N. Y. CONTEST CLOSES JULY 31. Life A ball that now meets both requirements of the mod- ern game—distance—and the con- trol so necessary for low scoring. Star and duffer alike are proclaiming it as the longest ball they ever hit. We have removed, once and for all, that old myth—that a long ball is hard to handle around and on the green. Our faith in the Hol-Hi is best expressed by the following unusual guarantee. This Hol-Hi Ball is guaranteed to give absolute satisfaction—no matter how many holes you play it—for the lenght of its full life in the hands of the orig- inal purchaser. It is guaranteed to re- tain its shape, not to crack, and to re- tain its paint. If not entirely satisfac- tory it will be immediately replaced. 35 Plenty of Distance and still retain control Te serious young man with the glasses is Dougias B. (Dou) Wesson of the Smith& Wesson Firearms Company, who long ago made the country safe for De- mocracy. Doug now spends most of his thase between making local ‘invitations’ ‘onsale for the hometown boys and writing amusing golf articles that kick apart old [hemor With « state handicap of 7 in jaseachusetts and the daily obligation to cheater- Biltmore and plays on play that grand testing course, Long their team. He's a tall rangy Meadow Country Club, Doug's regular ‘out there” with habit of collecting indicates the careful - Dat Be cove tt selection of those accessories which help tot traces the winner's game. Doug plays the Hol-Hi. niblick ora No. 4for his second, Hol-Hi. Winter 7, cn Hamilton, Eastern Advertising Director of the Conde Nast Group. Bill isa member of West Casir mtaxwett, president and advertising manager of that well-known bright spot among humorous ines — Life—is one of the country rolls as much uphill as down, and makes those extra yards of carry an absolute necessity for the “wee ones”. Clair plays the Hol-Hi. “Ne dren ageiecn (2 hear Madam—ay ‘he red | Son WESTERN SPORTING GOODS CO., NEWYORK CINCACO SAN FRANCISCO comicbooks.com